Data collection

first-party-data

What is first-party data, how to collect it, and real examples of its benefits for businesses

by Felicity Still

Types of data collection methods and their uses for modern businesses

by Braulio
gamification

Gamification in marketing: strategies, benefits & real examples

by Felicity Still

Dexerto and Qualifio: how to monetise your audience through data collection and targeted ads?

by Braulio
banner-blog-data-segmentation

Data segmentation in 2025: towards more precision, privacy and personalisation

by Benjamin Leysen
banner-blog-personnalisation-article

How the use of personalisation in digital marketing enhances customer engagement

by Benjamin Leysen
banner-blog-cdp-marketing

The importance of a CDP in digital marketing: using data to boost user engagement

by Benjamin Leysen
banner-blog-use-case-unidad-editorial

Leveraging Qualifio for data monetisation and audience engagement: Unidad Editorial’s success story

by Anastasia Babatzikis
banner_blog_data_report_2_infographics

Infographic insights: forms and opt-ins in data collection and personalised marketing

by Braulio
banner-blog-bdm-article

2024 data trends: navigating the era of data deprecation

by Benjamin Leysen
banner_blog_data_report_forms_optins.png

Qualifio Insights Report: forms and opt-ins in data collection and personalised marketing

by Braulio
data-collection-trends-banner-blog

Infographic insights: uncovering data collection trends

by Anastasia Babatzikis
changing-consumer-behaviour-blog

Splash out! How changing consumer behaviour is challenging the retail industry

by Felicity Still
data report

Qualifio Insights Report: how major European brands are using data collection

by Felicity Still
retail industry

Let’s talk shop! Why the retail industry is shining in the digital era

by Felicity Still
banner-blog-use-case-rtbf

Qualifio at the centre of RTBF’s engagement strategy

by Anastasia Babatzikis

Google PAIR: what impact for brands and advertisers? Here’s what the experts think

by Felicity Still
banner-blog-use-case-swinkels

Royal Swinkels Family Brewers: from instincts, to data, to actions

by Anastasia Babatzikis
media trends

4 media trends that are set to shape the industry’s future

by Felicity Still
blog-lolaliza

Continuous communication and personalisation: the basis of LolaLiza’s digital strategy

by Anastasia Babatzikis
data collection strategy

What is a data collection strategy? Methods, tools and techniques

by Felicity Still
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