What can Qualifio help you with?

Bring more interactivity to your content and understand your audiences better in order to segment them and build a real community.

Engage with interactive content

Increase the number of page views on your website by adding engaging quizzes, tests, polls and over 50 other interactive formats into your articles. Offer advertisers new, innovative advertising formats across multiple channels (website, email, social media, pop-up, mobile apps, etc.) and generate leads to convert free to paying customers.

Understand by collecting first- and zero-party data

Use interactive formats combined with powerful forms to collect data on your audiences to get to know and monetise them better. Moreover, connect your SSO to Qualifio to boost registration rates and also turn your unknown visitors into known ones. Finally, feed your marketing tools (CRM, CDP, DMP) with all the data collected for better qualification and personalisation.

Nurture with interaction-based loyalty programs

Keep your audience engaged. Create loyalty programs, segment your members and deliver more relevant communications and rewards. Treat your readers, viewers, or listeners like the unique individuals they are and reward all types of interactions they have with your media: participation in a poll or contest, newsletter subscription, articles read, etc.


Interested in having a demo of our solution?

We are happy to answer any questions you have!

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“For our national daily newspaper, ABC, over 50% of our monthly registered users are obtained thanks to the actions we are putting into place with the Qualifio platform. So far this year, ABC alone has created 500 actions.”

Laura Velasco

User strategy director

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“Our CRM department sends communications to our entire database according to a logic of interest. With Qualifio and the data collected elsewhere, we can qualify more than 3 million subscribers to whom we can offer a certain type of content or newsletters to boost their consumption of our articles.”

Renaud Falys

CRM project manager

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“We noticed an increase of more than 150% in page views on our articles containing Qualifio campaigns. These interactive campaigns are very popular with our audience. They enable us to increase our traffic and keep users on our pages while collecting qualitative data.”

Solenn Bouw

Head of digital

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Join the other media groups engaging their audiences with Qualifio

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Be inspired by our media-focused content

Head over to our blog and discover our articles, e-books and success stories!

digital world

Data collection

The top 5 challenges faced by media groups in the digital world

Felicity Still


Data collection

Qualifio at the centre of RTBF’s engagement strategy

Anastasia Babatzikis


Data collection

The advantage of interactivity and data for RTL Luxembourg’s digital strategy

Anastasia Babatzikis