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Bring more interactivity to your content and understand your audiences better in order to segment them and build a real community.
Increase the number of page views on your website by adding engaging quizzes, tests, polls and over 50 other interactive formats into your articles. Offer advertisers new, innovative advertising formats across multiple channels (website, email, social media, pop-up, mobile apps, etc.) and generate leads to convert free to paying customers.
Use interactive formats combined with powerful forms to collect data on your audiences to get to know and monetise them better. Moreover, connect your SSO to Qualifio to boost registration rates and also turn your unknown visitors into known ones. Finally, feed your marketing tools (CRM, CDP, DMP) with all the data collected for better qualification and personalisation.
Keep your audience engaged. Create loyalty programs, segment your members and deliver more relevant communications and rewards. Treat your readers, viewers, or listeners like the unique individuals they are and reward all types of interactions they have with your media: participation in a poll or contest, newsletter subscription, articles read, etc.
“For our national daily newspaper, ABC, over 50% of our monthly registered users are obtained thanks to the actions we are putting into place with the Qualifio platform. So far this year, ABC alone has created 500 actions.”
“Our CRM department sends communications to our entire database according to a logic of interest. With Qualifio and the data collected elsewhere, we can qualify more than 3 million subscribers to whom we can offer a certain type of content or newsletters to boost their consumption of our articles.”
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