The Agentic Data Collection Platform
Engage your customers with interactive experiences and collect the data you need to understand them and grow your business
Create
interactive marketing campaigns like quizzes, polls, and games
Publish
your campaigns across all your digital channels
Collect
first- and zero-party data to power your CRM
Captivate your audience
Choose from 50+ interactive marketing formats (quizzes, games, polls, jackpots and more) to capture attention and drive participation.
Get started in minutes
Create campaigns autonomously from day one using ready-made templates and powerful forms and opt-ins, no technical skills or developer support required.
Collect data you can trust
Gather first- and zero-party data with full user consent and GDPR compliance, so you know who your audience is and what they care about.
Unify your marketing data
Connect Qualifio to your marketing tools (CRM, CDP, PIM, etc.) and share the data you collect automatically, without manual exports.
Turn engagement into loyalty
Use gamification and rewards to keep your audience coming back, building lasting relationships and repeat interactions with your brand.
Know your audience segments
Enrich customer data profiles with every interaction to create precise segments, personalise your campaigns and boost your marketing ROI.
5,000+
campaigns created monthly
232M
campaign participants per year
100% European
GDPR compliant by design
5.5M
users reached through 700 campaigns
60-70%
of participants identified per campaign
28
brands using Qualifio in 13 countries
L'Oréal
L'Oréal uses Qualifio to power a European data capture program, integrated with its CRM, enabling various brands collect customer data in the same way. Brands go through a structured onboarding process before launching campaigns, and use the platform to grow their database, improve data quality, and drive sales activation and customer engagement.
"With Qualifio, we can address two objectives: increasing the number of contacts in our database, and improving the quality of those contacts."
AI already works inside Qualifio, now it's time for agents
The agentic shift is here
AI has moved from generating content to working inside your marketing tools, with direct access to your campaigns, data and settings. It understands the context you work in and can act without extensive input.
AI agents are coming to Qualifio
We’re building AI agents to help you work smarter, and developing them on the Ibexa Agentic Marketing Platform. Our customers are helping shape how they work, ahead of the platform's general release on 12 January 2027.
Meet the agents
Three pre-built agents to start, and others on the way, helping you build GDPR-safe opt-ins and mapping variables for every campaign, create ready-to-use language versions for every market, catch errors before you publish, and more.
Highly rated and recommended
We have a rating of 4.6 out of 5 on G2, based on 60 verified reviews
Qualifio works with the tools you're already using
Seamlessly integrate with your SSO, CRM, marketing automation, DMP, CMP, and more, using our native integrations or a tailored solution built with our team.
Frequently asked questions
A data collection platform is a tool that enables brands to gather actionable insights from their audiences, such as demographics, preferences, and behavioural patterns. These insights can then be used to create personalised experiences, boost engagement and loyalty, and drive revenue.
With Qualifio, brands can generate engagement across multiple digital channels via quizzes, games, polls, contests, and over 50 other interactive formats, with no technical skills required. These engaging interactive campaigns, combined with powerful forms and opt-ins, help brands collect first-party and zero-party data in compliance with the GDPR. Comprehensive statistics and seamless integrations then turn that data into action.
Qualifio offers a wide range of features to help brands collect and use audience data effectively: – 50+ interactive formats, including quizzes, games, polls, instant wins, etc. – Unlimited data collection and enrichment through powerful forms and opt-ins – Seamless integrations with CRMs, email marketing and analytics tools – Advanced segmentation and personalisation options within campaigns – Real-time performance dashboards and reporting – Flexible customisation to match your brand identity, with no visible trace of Qualifio in the final campaign These features make it easy to create engaging interactive campaigns while keeping data centralised, compliant and actionable.
Yes. Qualifio is fully GDPR compliant and designed to help brands collect and manage data securely. The platform includes a GDPR Toolbox, which allows you to handle key compliance tasks such as managing consent, exporting or deleting participant data, displaying privacy notices, and tracking GDPR-related activity. These features make it easy to collect data responsibly while maintaining transparency and trust with your audience.
Qualifio campaigns can be published across multiple channels, including your website, mobile apps and landing pages. You can then promote them through social media, email campaigns, and pop-ups. This flexibility allows you to meet your audience where they are, maximise participation, and unify data collection across all touchpoints.
No technical skills are required. Qualifio is a self-service platform with a user-friendly interface that allows marketers to design, launch, and manage campaigns without coding. At the same time, advanced customisation options are available for those who want more control, and Qualifio's support team is always on hand to help.