Unidad Editorial, a major player in the Spanish media market, has seamlessly integrated the Qualifio platform into their digital marketing strategy to achieve several goals:

  1. Collect valuable data
  2. Enhance data monetisation
  3. Increase reader engagement
  4. Provide greater value to advertisers

This success story offers a comprehensive exploration of the use of Qualifio within Unidad Editorial. It highlights the internal uses of the platform within Marca, Spain’s most widely read newspaper owned by Unidad Editorial, while also highlighting external uses for advertising campaigns with advertisers such as Orange, LaLiga, and more. 

Knowing your customers’ opinions and knowing how to analyse them is crucial. Today, Qualifio enables us not only to collect data about our readers and implement retargeting strategies but also to monetise our data, launch new products and generate additional revenue streams.

Rubén Guirado González Head of Data Science @ Unidad Editorial
unidad-editorial-campaigns

Learn how Qualifio helps Unidad Editorial collect valuable first-party data and implement effective campaigns, supporting both internal data teams and external publishing needs.

Download the success story now ⬇️ 🗞️