Unilever is one of the world’s most prominent FMCG (fast-moving consumer goods) companies. They offer a broad range of products in 190 countries, including well-known brands like Dove, Knorr, Hellmann’s, Lipton and Maizena.

Seeking to reach their target audience in a digital landscape overflowing with advertising messages, Unilever has doubled down on their efforts to understand their consumers’ preferences and interests by collecting their data.

We recently spoke with Berenice Martell, IT Innovation Manager at Unilever, to learn more about how Unilever brands use the Qualifio platform to engage with their audiences and collect their first- and zero-party data.

The varied catalogue of interactive marketing formats is quite helpful for our marketing teams. We can easily show them the format they need to use based on what they want to achieve with a specific campaign. We really like having access to software that lets us decide what to use and when.

Berenice Martell IT Innovation Manager @ Unilever

Currently, Unilever use Qualifio to pursue three objectives:

  1. Identifying individuals in their audience by collecting personal data.
  2. Engaging their audience and boosting brand awareness.
  3. Converting their audience members into consumers.

Discover how Unilever brands successfully use the Qualifio platform to reach their marketing objectives in their success story!