Qualifio is now part of the Ibexa Orchestration Platform
As of February 5th, Qualifio is officially part of the Ibexa Orchestration Platform, a unified marketing platform built from six strong European solutions.
This marks an important new step for Qualifio, and an exciting opportunity for our customers!
Qualifio remains exactly the same product you know and trust, but now sits within a broader ecosystem that helps marketers better connect data, content, and activation across the full customer journey.
What is the Ibexa Orchestration Platform?
Ibexa is a modular marketing platform designed for modern marketing complexity and governance. It brings together six complementary solutions:
- Ibexa (Digital Experience Platform): delivers multi-market digital experiences across websites, portals, and e-commerce sites.
- Qualifio (Data Collection Platform): collects first- and zero-party data through interactive and gamified experiences.
- Raptor (Customer Data Platform): unifies behavioural data and enables audience building and personalisation.
- Actito (Customer Engagement Platform): activates insights across e-mail, SMS, and automated customer journeys.
- Quable (Product Information Management): centralises, enriches, and governs clean, consistent product data across all channels.
- Cohesivo (Content Management System, coming summer 2026): supports scalable content creation in a simple, conversational way.
Together, these tools form a connected orchestration layer where each product works independently and even better when combined.
As you may remember, Qualifio joined the QNTM Group in 2023 with the ambition of building a more integrated and connected European marketing ecosystem. This next step (bringing these products together within the Ibexa Orchestration Platform) continues that journey.
We want to turn marketers into true orchestrators. That means giving them the tools to launch campaigns faster, connect data and content without friction, and evolve their stack over time. All within a simpler, composable structure that reflects how modern marketing works.
What does this mean for Qualifio users?
If you already use Qualifio today, nothing in your day-to-day work changes.
What stays the same
- Your Qualifio platform, interface, and features remain unchanged.
- Your campaigns and data stay intact.
- Your contracts, product updates and support remain the same.
You can continue to run campaigns, collect data, and engage your audiences exactly as you do today.
What improves over time
Behind the scenes, Qualifio is now part of a broader MarTech ecosystem, which means:
- Stronger native integrations with data, content, and activation tools;
- Easier activation of collected data across multiple channels;
- A clearer long-term roadmap connected to a full orchestration strategy;
- Shared European foundations focused on GDPR, privacy, and trust.
👉 In short, your current experience stays familiar, while future opportunities expand.
Why are these solutions coming together?
So, why is this happening?
In short, marketing stacks are becoming more fragmented, expensive and harder to manage, especially as AI enters everyday workflows.
At the same time, marketers need better control of customer data, stronger compliance and transparency, and tools that adapt to different markets, teams, and infrastructures.
Ibexa’s answer is to build an orchestration platform based on three core principles:
1) Open by default
Each product works on its own and connects easily with the rest of your stack. You choose what you need today and add more only when it makes sense.
Ibexa acts as an orchestration layer that connects data, content, engagement and activation without forcing you into an all-or-nothing approach.
2) Trust by design
All solutions are built on European data values:
- GDPR-first architecture
- Transparent data practices
- Responsible and future-proof AI
This is especially important for data collection, and it’s fully aligned with what Qualifio has always stood for.
3) Built for long-term performance
By connecting how you collect data, manage content, and activate customers, Ibexa helps brands create stronger customer relationships, higher lifetime value, and measurable marketing impact.
How Qualifio fits into the Ibexa platform
Qualifio is the data collection platform within Ibexa
Qualifio enables brands to collect first- and zero-party data through interactive experiences, enriching customer profiles with declared identification data, preferences, and interests. This data is seamlessly synced across Ibexa products, powering audience segmentation, content management, marketing automation, and personalised journeys at scale.
A continuous source of customer data for your marketing operations
Within the Ibexa Orchestration Platform, the connections look like this:
- Qualifio collects first- and zero-party data through interactive campaigns.
- Raptor unifies behavioural data and builds actionable audiences.
- Actito activates insights through email, SMS, and journeys.
- Ibexa DXP delivers personalised digital experiences.
- Quable ensures product data consistency across channels.
These connections allow marketers to move more smoothly from:
Engagement ➡️ Data collection ➡️ Segmentation ➡️ Activation ➡️ Experience
And you can adopt this progressively, at your own pace.
What will you notice in the coming months?
The main visible changes will be around branding and communication.
You may start to see:
- “Qualifio by Ibexa” mentioned in some communications
- More references to the broader Ibexa platform
- Visual updates aligned with Ibexa’s refreshed identity
Your day-to-day use of Qualifio remains the same. Team structures may evolve over time, but the quality of support, product updates, and account management remains unchanged.
Want to learn more?
If you’re curious about how Qualifio can connect with other parts of the Ibexa platform, such as CDP, email activation, or digital experience tools, we’re happy to walk you through the options. Just contact us!
No pressure, just more possibilities when and if you need them.
