In this case study, we spoke to Coralie Debrichy, CRM coordinator at LolaLiza, to find out more about their digital strategy and how the brand is using interactive marketing content. In 2020, the CRM team decided to opt for the Qualifio solution in order to achieve five different objectives:
Recruit new users (editor’s note: prospects or customers in LolaLiza’s CRM)
“We try to make campaigns that are out of the ordinary and to communicate as much as possible with our target audience, whether on our social media channels or via our newsletter. The games created with Qualifio every month help us in this process.” Coralie Debrichy, CRM coordinator @ LolaLiza
For each of these objectives, LolaLiza has put in place specific actions and a strategy in which interactivity plays a key role. Read on to find out more! ⬇️ ⬇️ ⬇️