Collect accurate data with Qualifio’s Data Validation add-on

As the value of customer data becomes increasingly evident, brands are focusing on building extensive and accurate customer databases. Having access to detailed insights about individual consumers enables the creation of effective marketing campaigns, offering a level of personalisation that can drive sales and foster solid customer-brand relations. However, collecting and using inaccurate or incomplete customer data can undermine these efforts, leading to poor deliverability and a misuse of resources 🥶

The Qualifio platform offers robust data-collection capabilities through interactive marketing campaigns and powerful forms. To ensure that the data you collect through Qualifio forms is accurate, the platform provides a feature that validates personal data — such as postal and email addresses, and phone numbers — before it enters your database.

Read on to learn more about data validation in marketing and how you can collect validated data with Qualifio.

Why should you consider data validation?

1. Maintain a reliable database

Data has become an invaluable asset in marketing and beyond. With marketing operations becoming more digitised and dependent on data collected from individual customers, building a reliable customer database is essential for executing various marketing operations effectively.

Maintaining a reliable database with accurate and high-quality customer data is critical in this context. By validating information before it’s stored in your database, you ensure that the data you collect through forms is standardised and free of inconsistencies or incomplete information 💯 This prevents potential issues down the line and lays the foundation for successful, data-driven marketing campaigns.

2. Ensure effective marketing operations

Customer data plays a crucial role in every aspect of today’s marketing operations. From delivering personalised marketing campaigns via email or phone number, to sending physical promotions and freebies through the post.

However, even minor inaccuracies can derail your efforts to communicate or interact with your customers. For example, an email address with a typo (‘gmsil.com’ instead of ‘gmail.com’) or a single-digit error in a phone number. Such mistakes not only hinder communication but also waste valuable resources.

When you validate data collected through forms before it enters your database, you enhance the efficiency of your marketing operations. This way, you ensure accurate targeting, maximising your return on investment 💸

3. Avoid spam and fraud

If you’ve ever launched a contest using a Qualifio campaign, you might have encountered unwanted participants, particularly when attractive prizes are at stake. These can include fake personas or spam entries that compromise the integrity of your campaign results and your database 💔

Validating data collected through Qualifio forms is an effective way to block these entries before they infiltrate your database. This way, you maintain a clean and reliable database by capturing only genuine and accurate data. Through this action, you protect the quality of your customer interactions and prevent wasting resources on non-existent addresses and invalid phone numbers in your marketing operations.

4. Increase form conversion

You’ve likely filled out numerous online forms and sometimes felt tempted to abandon them out of frustration. Data validation streamlines the form-filling process by guiding your customers to correct any errors they might have made, and even assisting them with real-time suggestions as they type. This decreases the chances that they will abandon the form, as you make them feel supported and guided throughout the process 🤝

By integrating data validation into your forms, making the form-filling process smoother and more intuitive, you improve the experience your audience has with your brand, while increasing form conversion rates.

Qualifio’s Data Validation add-on – By 76310

Qualifio’s huge data collection power can be enhanced with a data validation feature, ensuring your freshly collected data is accurate and valid before sending it to other platforms, such as your CDP.

Guess what? We provide a data validation feature, powered by our partner 76310, which you can add to your Qualifio licence for a fee based on usage volume 🚀

76310 is a provider of data quality solutions, collaborating with numerous partners and providing their services in areas such as data entry assistance and data quality control.

If you don’t validate data collected through forms, your marketing operations might be based on inaccurate information, which can compromise their performance and reduce return on investment.

Now, what types of data can you validate with Qualifio’s Data Validation add-on? This feature enables you to validate data collected through forms in your campaigns, including phone numbers, postal addresses, and email addresses.

Phone numbers ☎️

• Phone number validation. Validate the existence and reachability of the phone numbers you collect, increasing the efficiency of your marketing operations.
• Phone number uniformisation. Maintain a standardised database by collecting all phone numbers in the same format and without typing errors.

Postal addresses 📬

• Postal address suggestion. Increase form conversion rate by suggesting complete postal addresses to participants as they type into your form. This feature also automatically populates associated address fields, such as the postcode, after providing the primary address.
• Postal address validation. Validate the existence of addresses through extensive databases, ensuring that you collect accurate and actionable data.
• Postal address uniformisation. Keep your database homogeneous by uniformising the postal addresses you collect.

Email addresses 💌

• Email address suggestion. Increase your form conversion rate by suggesting full email addresses to participants, based on their name and common email domains.
• Email address validation. Validate the existence of email addresses you collect and ensure the deliverability of your marketing operations.

As brands collect and leverage larger amounts of data for their marketing operations, it becomes crucial for marketers to keep accurate and high-quality customer databases.

By using a data validation feature integrated with powerful data collection tools like Qualifio, brands can collect abundant streams of data and feed them to their databases with certainty that the data is clean. In turn, such databases enable marketers to perform highly efficient and successful marketing operations, maximising their return on investment.