My Jewellery is a jewellery and fashion brand based in the Netherlands, recognised for its vibrant social media presence and its commitment to positivity, authenticity, and modern designs.

With 40 boutiques and 800+ shop-in-shops across Europe, this fast-growing brand aims to stand out in a crowded market while building a loyal customer community 🛍️

To support this ambition, My Jewellery uses Qualifio to launch interactive marketing campaigns that bring the brand closer to its audience by collecting and activating customer data.

From data collection to customer loyalty

Rather than relying on traditional forms to collect customer identification data and preferences, My Jewellery gathers first- and zero-party data through engaging interactive campaigns such as quizzes, jackpots, and other digital experiences 🎰

These campaigns, often run as digital contests and created using Qualifio’s catalogue of 50+ interactive marketing formats, offer customers a fun way to interact with the brand, along with the chance to win prizes. In return, participants willingly share their data with My Jewellery.

This data-driven approach enables My Jewellery to:

1️⃣ Generate new leads: collecting customer information, from names and email addresses to preferred boutiques.

2️⃣ Enrich customer profiles: with further data such as favourite jewellery types, metal preferences, or skin tone.

3️⃣ Engage their audience: through personalised customer offers and recurrent campaigns offering discounts that encourage repeat purchases.

Curious to learn how My Jewellery uses interactive marketing campaigns and digital contests to collect customer data and build a loyal community? Download the full success story 👇