Groupama activates its sponsorship of the America’s Cup

As the sponsor of the Groupama Team France since 2015, Groupama is ramping up its partnership on the digital terrain for the America’s Cup series.

Toulon will this weekend be hosting the 8th stage of the series and, to mark the occasion, Groupama is organising a Facebook competition in which fans can predict the final podium for the stage. Those who correctly predict the first three finishers will have a chance to win a host of prizes offered by partners of the Groupama Team France.

This viral system is being presented both on the Groupama Team France’s Facebook page for the general public and via an internal mini-site reserved for the insurer’s employees.

Aims:

  • To capitalise on the Groupama Team France
  • Qualification of the “fan base”
  • Data collection
  • Coordination of communities
  • Uniting of French people and Groupama employees behind the Groupama Team France

We particularly liked:

  • The use of the opt-in manager
  • The use of the ranking format
  • Facebook Connect, which enters the data automatically
  • The calls to action and the video embedded in the exit screen
  • The confirmation e-mail to prevent cheating
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