Get ready to witness sporting history repeat itself as Paris prepares to host the Olympics for the third time in 2024! Starting with a spectacular opening ceremony on July 26th and continuing until August 11th, the City of Light is about to make its mark once again on the sports’ history. 

The Olympic Games are one of the most popular and watched sporting events in the world. Similar to the Tour de France or European Men’s Football Championship 2024, brands and media will be looking to capitalise on the conversation surrounding the event. This article features 12 live Olympics campaign examples created by our talented Studio team to inspire you and help you connect with the sports fans in your community across all your digital channels.

Be inspired

Create impactful Olympics marketing campaigns that drive results

Whether you’re an active participant or more of a spectator, sports play an essential role in our lives and represent a booming business for brands and media groups. How can you stand out from your competitors during this year’s Olympics? By creating impactful digital experiences for your audiences. 

Here are a few reasons why you should leverage interactive marketing in the run-up to the Olympics:

  • Collect first-party and zero-party data to personalise your marketing. Data is key, as we all know! Seize this opportunity to enhance your database.
  • Engage your audience with a fresh and trendy approach. Novelty is always appealing and leveraging special events always works. Combine both, and you will get amazing results
  • Boost excitement around the Olympic Games. They occur only once every four years and are greatly awaited. Don’t miss out on this opportunity to maximise your impact!
  • Build long-term relationships with sports fans. This particular audience is known for its remarkable loyalty and building new relationships with them can open up exciting opportunities for your brand.
  • Give visibility to your sponsors. And remember, showcasing your sponsors might just help you attract new ones!
  • Collect newsletter opt-ins. Once again, this is crucial for enhancing your database.

Boost your sales. This point is self-explanatory. The more meaningful relationships you build with your audience, the more chances you have to convert them into customers.

12 interactive Olympics marketing campaigns to leverage

Are you looking to highlight emblematic sports, explore new sports or delve into Olympics’ history? Our wonderful Studio team has created several inspiring Olympics marketing campaigns using our standard and advanced formats, that you can easily and quickly launch on all your channels. 

From exciting quizzes to obstacle run games and our new maze muncher format, there is something for everyone. 

It is time to be inspired — on your marks, get set… GO!

We hope that you enjoyed taking part in our Olympics experience and that it sparked your creativity for the upcoming Games! 

If you need more inspiration around sport, check out the interactive campaigns we have created for the European Football Championship. And if you need help launching your campaign or cannot find the format you are looking for in our catalogue, reach out to us and we will make it happen!

New advanced-format alert 🤩

If you’re looking for a campaign idea to extend the time your audience will spend on your digital channels, we’ve got one for you! Our new “maze muncher” will be an excellent way to retain their attention for a longer period of time.

The concept is simple: participants have to munch all the points and devour the bonus objects to boost their score while avoiding capture. Let’s go!