Spring is in the air 🌸And do you know what it means? Longer days (finally!), blooming flowers, and exciting opportunities to engage your audience. The season of renewal is the perfect time to refresh your marketing strategy with creative spring marketing campaigns!
Integrating gamification into your strategy will boost your campaigns’ participation by creating an engaging user experience. It will also help you collect valuable first-party and zero-party data to personalise future communications and build stronger relationships with your audience.
In need of new inspiration? Discover our 9 interactive spring marketing campaigns! From a family-friendly wheel of fortune to a foodie quiz and a Cannes Festival-themed contest using our new tournament bracket format, these ideas are designed to leave a lasting impression on your audience.
Are you ready to embrace the season’s energy and make your brand blossom? Let’s dive in!
Discover our campaign templates 🤩
Did you know our Studio team creates new campaign templates every year for major events? With carnival season starting at the end of February, now is the perfect time to explore our vibrant carnival-themed templates! You can find them in the “appearance” section of your campaign in the Qualifio Manager. Simply pick your favourite, and your campaign is instantly on theme!
And if you’re looking to launch a campaign for a sports event such as Roland Garros starting on May 25th, we also have something in store for you! Check out our jackpot template, where you can customise the winning object. Choose between a football, golf ball, tennis ball or more and get ready to engage your audience!
3 spring marketing campaigns to celebrate the seasonal highlights
1. An active wheel of fortune to celebrate family (Mother’s Day, Father’s Day, Grandparents Day)
Are you looking for a spring marketing campaign that celebrates the special people in your life? Check out our unique wheel of fortune in which participants spin the wheel to discover the perfect activity to share with their loved ones.
From a fun baking class to a scenic nature walk or an exciting city trip, the wheel offers a range of engaging options for all kinds of relationships. This interactive format is perfect for celebrating occasions like Mother’s Day, Father’s Day, and Grandparents’ Day, making every moment shared even more memorable!
Effortless to set up and engage with, our wheel of fortune is the ideal tool to captivate your audience. Add a discount code and a compelling CTA on the exit screen to redirect users to your e-commerce site and boost sales.
2. A cherry blossom catcher to celebrate the arrival of spring
Celebrate the arrival of spring with an interactive experience that captivates your audience! Elevate campaign participation by launching an engaging catcher game, available through our advanced formats add-on.
For our example, we created a catcher in which participants need to catch as many falling petals as possible to win exciting prizes. Make it even more effective by showcasing your products as the falling items, and add a strong CTA on the exit screen to guide users directly to your e-commerce sites.
This is an original way to collect valuable data while increasing the time your audience spends on your digital channels.
3. A “countdown to spring” calendar
Count down the days to Easter with an interactive calendar that builds anticipation and excitement for your audience! This format encourages users to return every day to discover the daily campaign, fostering a longer engagement.
You can personalise each day with campaigns such as instant wins to distribute exclusive discounts, a spot the difference game to showcase your new products, or any campaign from our catalogue that fits your needs!
Need help getting started? Our talented Studio team is ready to create the perfect calendar campaign for you. Contact them now, and let’s make your vision come true!
4 creative spring marketing campaigns to leverage international days
1. A powerful and educational landing page for International Women’s Rights Day
Every year, March 8th marks International Women’s Rights Day, a time to honour the women impacting our society worldwide while acknowledging the ongoing fight for gender equality.
Occasions like this are an excellent opportunity for your brand to launch a campaign that not only engages but also educates and inspires. By supporting meaningful causes, you reinforce your values while fostering a meaningful connection with your audience.
Look at our landing page, which is dedicated to the inspiring women who have shaped and continue to shape our world. Dive into their stories and test your knowledge with our quiz!
Adding an extra campaign to your landing page will help boost user interactions while collecting valuable data and newsletter opt-ins.
Did you know that our Studio team can help you create an interactive landing page tailored to your needs and objectives? With endless design possibilities (flip cards, sliders, accordions, and much more), our designers will transform your vision into an engaging experience.
Are you curious about all the possibilities our landing page format offers? Check out our example now! And if you already have an amazing idea, get in touch with our Studio team and let’s make it happen 😎
2. A museum finder personality test
Leveraging international days for your spring marketing campaigns is a great way to engage your audience and collect data about their preferences. From cultural celebrations to social causes, you can find the perfect match for your brand’s identity and marketing goals.
Take International Museum Day on May 18th, for example. Finding the perfect museum to visit can be overwhelming. What about helping your audience with a unique personality test? By answering a few simple questions about their interests, participants receive a tailored museum recommendation on the exit screen, making the planning of their next cultural adventure much easier!
3. An iconic photo contest to celebrate Earth’s beauty
It’s no secret that we all have a role to play in preserving our environment. Earth Day on April 22nd, is the perfect opportunity to raise awareness and inspire action while engaging your audience meaningfully.
And what better way to inspire action than by showcasing how extraordinary our planet is with a photo contest? In our example, participants are encouraged to capture and share breathtaking photos of nature, landscapes, and wildlife that highlight Earth’s natural wonders.
Beyond engagement, this campaign generates valuable user-generated content, increasing its virality potential. Encouraging social media sharing and voting will not only enhance your brand’s visibility but also strengthen your commitment to sustainability, fostering a deeper connection with an audience sharing the same values.
4. A deliciously fun “guess who?” game
International No Diet Day on May 6th, is the perfect occasion to celebrate the joy of eating without restrictions while considering the importance of a balanced and healthy lifestyle.
For this next spring marketing campaign, we created an original “guess who?” game where participants have to guess which dish is hiding behind the blurred picture. This interactive experience is a great way to engage your audience while collecting valuable data and newsletter opt-ins.
Want to take it a step further? Drive participation by offering winners an enticing prize, such as a delicious meal for two at their favourite restaurant or gift cards for food stores.
2 spring marketing campaigns to connect with your audience during sporting and cultural events
1. NEW FORMAT: a cinema-themed tournament bracket
Every year, the Cannes Film Festival from May 13th, showcases some of the most exceptional movies of the year. Fans everywhere have their predictions on which one will take home the coveted Palme d’Or. Why not turn this excitement into an entertaining, interactive experience for your audience?
You may have already heard about it, but in case you missed it, we just released an exciting new advanced format: the tournament bracket! What are they? Initially used in sports, tournament brackets offer a clear, visual way to track match results. Round by round, contenders face off, with winners advancing and losers eliminated until one champion remains.
In our example, we created a tournament bracket where participants vote for their favourite Cannes Film Festival movie and predict which one will have the chance to win the Palme d’Or. To add extra excitement, those who guess the winner correctly will be eligible for an all-expenses-paid trip to next year’s Cannes Film Festival!
💡 Pssst! Did you know that this format can be adapted to various themes? From football competition predictions (champions league final on May 31st) to a contest for the best Coachella outfit (from April 11th), the possibilities are endless!
2. A marathon-themed obstacle run
Spring isn’t just about blooming flowers and sunny days. It’s also the beginning of marathon season (starting with the Barcelona marathon on March 16th)! While not everyone can participate in a race, you can still leverage the excitement of these events to engage your audience and collect valuable data.
In this example, we created an obstacle run in which participants must race toward the finish line, collecting energy drinks and protein bars while trying to avoid the holes. To make things even more exciting and boost engagement, offer enticing prizes such as discounts for your store, sports equipment, or tickets to the next big marathon!
Are you looking for more creative ideas? Check out our past articles on spring and Easter and our inspirations for international days. Do you have an innovative campaign idea but can’t find it in our catalogue? Contact us, and let’s bring your vision to life!
