Tournament brackets are here! Spice up your marketing with this easy-to-use format
Who’s the actor of the year? Which sports team will triumph next? What’s the ultimate cocktail of all time? 🏆 Your audience will give you the answers with our newest interactive marketing format: tournament brackets!
About tournament brackets
What are tournament brackets?
Initially popularised in sports competitions, tournament brackets provide a simple, visual way to track the results of a series of match-ups throughout competitions. Round by round, contenders face each other in pairs, with winners moving on to the next round and losers being eliminated until one champion remains.
Nowadays, tournament brackets go beyond sports competitions, embracing diverse thematics like pop culture, food, or travel, and even featuring different products and services! Their popularity and versatility make tournament brackets an excellent tool for adding an interactive edge to marketing campaigns.

Tournament brackets: an interactive marketing success
With our lives becoming increasingly digital, tournament brackets are making their way to every corner of the pixel realm. From websites to apps to social media platforms, they can be found everywhere, making them an ideal tool for attracting users online. But, what makes them so appealing to us?
😈 Enjoying the elimination process. Tournament brackets give us a sequence of small rewards as we choose our favourite contender in different match-ups. There’s something satisfying about picking a favourite from two contenders we like. Especially when it comes down to the tournament’s final.
💡 Excitement in making predictions. When there’s a competition involved, who doesn’t like to make predictions of the results? From sports competitions to movie awards or any other theme, guessing the results of each match-up adds a layer of excitement to the tournament.
🙌 Accessible engagement. The simple design of tournament brackets makes them an accessible concept. Users are just one tap or click away from making their first choice in the tournament, inviting them to continue engaging with it.
Already thinking about the marketing goals you will reach with your own tournament? Let’s find out about Qualifio’s tournament brackets format!
Qualifio’s tournament brackets
Our tournament brackets format is designed to be easily adapted to the theme on which you base your tournament. Its versatility and accessibility make the format ideal for engaging your audience and gathering their data while appealing to the spirit of competition.
Your tournaments may have 4, 8, or 16 contenders, whether they’re singers, ice cream flavours, or even car types! 🚗 Following the standard tournament formula, participants will pick a winner from each pair of contenders. Winners will advance to subsequent rounds until only the tournament’s champion stands.
The tournament brackets format is customisable, enabling you to create engaging marketing campaigns that reflect your brand’s identity. Use images representing each contender, and drag and drop them to rearrange the brackets quickly.
⬇️ ⬇️ ⬇️ Try our tournament brackets format for yourself! ⬇️ ⬇️ ⬇️
A multipurpose interactive marketing format
Tournament brackets offer endless possibilities for interactive marketing campaigns. Here are three of the goals where the tournament brackets format will prove helpful to you:
Collect data
Understanding your audience is essential for effective marketing, and collecting first- and zero-party data is step one. Whether you’re collecting audience insights to use in targeted advertising or looking to identify the products your consumers prefer, the tournament brackets format offers strong data collection potential. Find out about your audience’s preferences and interests as individuals pick favourites through your tournament’s match-ups.
Tip 🌟 Boost participation in your tournament by offering an incentive! Holiday trips, branded gifts, or even discounts can turn your tournament into an exciting competition.
Generate audience engagement
Want to give your audience an enjoyable, interactive experience? The tournament brackets format is easy to adapt to seasonal events, special occasions and trending themes. Leverage events and themes that resonate with your audience and customise your tournament brackets to maximise audience engagement.
Planning your interactive marketing campaigns for the coming year? Get ahead in the game with our Marketing Calendar 2025! 📆 This free tool features 400 of the year’s most relevant events, including campaign inspiration for dates selected by our marketers.

Turn engagement into sales
Already thinking of using the tournament brackets format to collect data on your customers’ interest in your products? Take it a step further and drive participants to your e-shop by linking it to the exit screen of your tournament brackets campaign. Once they’ve chosen their personal winner and favourites with the tournament, they might consider making an exciting purchase, turning engagement into sales 🚀
Tip 🌟 Boost your sales by offering exclusive discounts for your e-shop or your current deals on the exit screen of your campaign.
Whether your goal is to collect data, engage your audience, or drive traffic to your e-shop, the tournament brackets format will give your audience an incentive to interact with your brand.
The tournament brackets format is part of our Advanced Formats add-on, which you can get on top of your Qualifio license. Want to learn more about these gamified formats? 👾