Qualifio users were already able to easily create skill games such as a memory, a puzzle or a guess the word. Today, we’re happy to announce that we have launched the “Advanced formats” add-on enabling users to create new types of games for the greatest pleasure of their audience!

Level up your campaigns with our new add-on: “Advanced formats”

At Qualifio, we believe that the future of digital marketing lies in zero-party data collection and that interactivity is the best way to get it. We have built more than 50 interactive formats to help our users engage their audience and collect qualitative data. But we wanted them to be able to bring their interactive marketing and data collection campaigns to the next level by adding new arcade and skill games to our catalogue.

This is why we’re launching our new add-on, “Advanced formats”. To be able to meet our customers’ expectations to access more new formats and offer unique experiences to their communities, we had to develop a new game editor. And that’s what we’ve done. 

With the new game editor, we’ll be able to quickly create and add new advanced formats to our catalogue, which was more difficult before. And, as a Qualifio customer, you will be able to easily create more gamified experiences and make a difference – no coding needed!

3 new games available in our advanced formats

To start with, we have added two new customisable games: the catcher and the penalty games. A third one, the swap & match game, is coming soon. These games are part of the “Advanced formats” add-on that can be added to your licence. Our ambition is to continuously feed this add-on with more innovative and original games. 

1. The catcher game

You have probably all seen the catcher game in our catalogue. In fact, this format was first released as a Studio-only game, available on demand, to test the format itself and our clients’ interest for such formats. But that meant that our users couldn’t build it on their own in Qualifio… Today, thanks to our new game editor, they can! 

The catcher game is a fun game that requires participants to catch the good falling objects and avoid the bad ones. Users can now create it directly in Qualifio and customise the colours, falling objects or anything they want to match their brand’s identity.

If you want to have more info about this arcade game, we have an article explaining in detail all the possibilities of the catcher.

2. The penalty game

With the World Cup taking place this year (and with many others football competitions in the coming months), we wanted our users to be able to propose a brand new and challenging game to their audience. 

The penalty game allows participants to play football and train their shooting skills. The aim of the game is simple: they have to beat the goalkeeper and score penalties to win. You can customise the background, the ball, the goalkeeper, add an obstacle, and upload your own sound effects to create the perfect game.

3. The swap & match game

Last but not least, we’re currently developing a third format that our users will love: the swap & match. Like in the Candy Crush game, participants need to swap objects to make a row or a column of at least three identical objects and earn points.

As you can see, we’re working hard to enable our customers to deliver the best interactive experiences for their communities! 

How to access these new formats? 

These formats are available as an add-on to your licence. This means that to be able to create a catcher, a penalty or a swap & match game on your own, you will need to pay an additional fee to your licence, except for Platinum licenses for which the add-on is included.

We currently have a special offer for existing Qualifio users. Contact your CSM or check out our licence page for more information.