Last month was all about new beginnings and fresh ideas! With spring in full swing, brands embraced the season’s vibe to deliver engaging campaigns. Whether celebrating Easter, our furry friends or the Spanish F1 cup, this month was all about fun, connection, and surprises. Let’s take a look at our 5 favourite interactive marketing campaigns created by our users in april! From a personalised hair routine finder to a runner game and more, these campaigns demonstrate how brands can keep their audiences engaged while collecting first-party and zero-party data.
1. Ben & Jerry’s ice cream runner game
Who said chocolate eggs were the only things worth hunting in April? 🐣 To treat their audience and boost the sales of their ice cream range, Unilever launched a fun runner game for their brand Ben & Jerry’s.
How did it work? Users had to catch as many flying socks as possible while dodging the obstacles. Those who scored over 1,000 points were redirected to an instant win campaign. After entering the EAN code from their latest Ben & Jerry’s purchase, they found out instantly whether they’d won a pair of exclusive branded socks!
💡 Do you want to launch your own runner game? Contact our Studio team now! Our team of designers will help you create the perfect branded game and personalise it to your needs.
2. Schwarzkopf’s hair routine personality test
Finding the right hair products isn’t always easy. That’s why we love it when brands simplify the process with a routine finder! And the good news? You can easily create one using our personality test format.
Take Schwarzkopf, for example. They launched a personalised hair routine finder to help their audience get that salon-worthy glow ✨ After answering a few questions about their hair type and concerns, participants had to fill out a form with their email to access their routine. A smart way to increase product visibility and collect first-party data!
3. Eroski’s engaging F1 obstacle run
💡 Do you want to launch a runner game with a more hands-on approach? Give our obstacle run format a try! Part of our advanced formats — available as an add-on to your current license — you can create exciting arcade-style games without any coding skills. Simply upload your visuals (background, runner, bonuses, and obstacles), choose your game mode (lives or time), add some fun music, and let the race begin!
The Formula 1 season has begun, and Eroski found the perfect way to join the race. To reward their loyal customers, the Spanish supermarket chain decided to launch a playful obstacle run game. The rules were simple: users had to race in an F1 car to catch piggy banks while avoiding spectators after entering their loyalty card number and email to access the campaign.
And for a few lucky winners? A pair of tickets to the Spanish Grand Prix was waiting at the finish line.
4. Wamiz’s cat reader quiz
Can you tell when your cat is happy? Or maybe just a little annoyed (probably because it’s time for food or some attention 😸)? That’s exactly what Wamiz, a media dedicated to pets, wanted to find out with their interactive quiz.
Cat owners had to answer questions about their furry friend’s behaviour and meaning. The goal? To find out if they understand their pet’s feelings and prove they’re the purrfect parent. To discover their results, participants had to provide their email address and also had the option to opt in to Wamiz’s newsletter.
This clever initiative not only engaged their audience but also drove traffic to their website, with a CTA on the exit screen encouraging users to explore more.
5. LolaLiza’s Easter themed wheel of fortune
As a marketer, you already know that key moments like Mother’s Day, Father’s Day, or Black Friday are golden opportunities to engage your audience. Easter is no exception as it offers a unique chance to capture attention and drive conversions. Just ask LolaLiza!
To celebrate the occasion, the brand created a 100% win wheel of fortune, allowing participants to win discounts ranging from 10% off to a €100 voucher for the luckiest ones.
This was a great way for LolaLiza to engage their audience while collecting valuable data and newsletter opt-ins.
Do you want to find out which event you can leverage for your next marketing campaign? Download our 2025 marketing calendar now! With over 400 key dates and campaign inspirations, you’ll be ready to plan the rest of the year like a pro 🏆
