11 creative summer advertising campaigns for a successful gamification strategy
The temperatures are heating up, and so should your marketing! From International Friendship Day to the Tour de France, music festivals and Pride Month, the coming season is full of opportunities to connect with your audience through creative summer advertising campaigns. And with the right gamification strategy, you can do more than just engage your audience. You can boost your sales, collect valuable first-party and zero-party data, and leave a lasting brand impression.
Are you looking for inspiration or need a little help to get started? You’re in the right place! In this article, we created a selection of inspiring summer advertising campaigns designed to spark your imagination and support you in reaching your marketing goals.
Let the summer inspiration begin!
Creative summer advertising campaigns to celebrate international days and boost your gamification strategy
Leverage international days in your next marketing campaigns. From classic formats such as quizzes and instant wins to UGCs and arcade games, the possibilities to engage your audience and collect data are endless!
1. A fun wheel of fortune for International Doughnut Day
Are you looking for a creative way to boost in-store traffic and treat your audience? Celebrate International Doughnut Day on June 6th and launch a fun wheel of fortune!
Check out our doughnut-shaped example in which participants need to spin the wheel for a chance to win a coupon to redeem a free treat in-store.
Easy to set up and quick to play, instant-win formats are ideal for boosting engagement and collecting valuable data.
💡 Do you want to maximise the impact of your summer advertising campaigns? Promote it on social media and add a CTA on the exit screen to redirect users to your store locator or landing page. After all, who could resist spinning a giant doughnut?
2. A musical trivia memory game for “Make Music Day”
Engaging your audience in the summer is not always easy, and staying original is key. But if there’s one thing that brings people together, it’s music!
So this year, why not leverage Make Music Day on June 21st to create an experience your audience won’t forget? In our example, we reimagined the classic memory game. Participants need to match songs with the year they were released in order to win a 6-month subscription to a music streaming platform.
It’s time to put your musical knowledge to the test! Try the campaign now👇
3. Boost your summer advertising campaigns with an engaging quiz for International Yoga Day
Summer is perfect for stepping up your wellness routine or trying something new. That’s why we created a yoga-themed quiz for our next example, dedicated to International Yoga Day on June 21st!
Designed for sport brands or businesses targeting health enthusiasts, this interactive quiz challenges participants to identify the correct yoga pose based on a series of images.
💡Boost participation by offering exciting prizes like yoga kits for the top players!
This campaign shows how a strong gamification strategy can transform a simple quiz into an engagement tool that generates both active engagement and strengthens your connection with your audience over time.
4. Celebrate friendship with a summer photo contest for International Day of Friendship
Summer is all about making unforgettable memories with friends and family. That’s why, for International Day of Friendship on July 30th, we created a photo contest in which participants have to share their favourite summer moments with friends.
Whether it’s a festival selfie, a hangout at the beach, or a sunset picnic, every picture counts! And the best part? One lucky team will win an unforgettable Ibiza getaway for four to end the summer on a high note!
💡 Did you know? UGC-based campaigns generate more engagement than brand-created content. It builds trust, deepens brand loyalty and visibility while turning your audience into your best ambassadors!
5. A dose of romance with an instant check quiz for International Kissing Day
What’s summer without a bit of romance? To celebrate International Kissing Day on July 6th, we created a playful instant check quiz where participants have to guess which famous movie the kissing scene is from. Lucky winners will have the chance to win two cinema tickets for the next romantic movie!
This campaign is fast, fun, and ideal for boosting engagement and data collection!
6. Vote for your favourite sauce in our International Fries Day tournament bracket
Barbecues may be in the spotlight during the warm season, but there’s always room to enjoy the irresistible taste of fries. Elevate your gamification strategy by celebrating International Fries Day on July 13th with an interactive tournament bracket.
How does it work? Users need to select their favourite fries sauce round after round until one is crowned the best. Offer them a special discount at the end of the campaign to drive in-store traffic and boost your sales!
This game is available with our advanced formats add-on, allowing you to create fun, arcade games in just a few clicks without coding.
💡 Pro tip: tournament brackets are perfect for any event that involves preferences and competitions. Whether it’s selecting the best festival look, voting on top summer cocktails, or finding the best movie of all time, the possibilities are endless!
7. A jackpot contest for International Photography Day
Photography is all about timing, and so is marketing. This year, leverage International Photography Day on August 19th for your next summer advertising campaigns.
Check out our jackpot contest in which participants need to start the machine to discover if they have won a brand new camera.
Whether specialised in technology, lifestyle, or retail, it’s a perfect way to connect with photography lovers while collecting valuable data.
Boost your gamification strategy with creative summer advertising campaigns crafted by our Studio team
Do you need help bringing your campaign ideas to life? Our talented Studio team is here to make it happen! Contact them now. From concept to creation, they will transform your vision into engaging, results-driven campaigns.
Let’s take a peek at their latest summer creations!
1. An inspirational landing page to celebrate Pride around the world
This year, our Studio team has designed a stunning, interactive landing page dedicated to Pride events worldwide. This page lets users explore Pride celebrations’ dates, locations, and themes globally by flipping cards on their screen.
This campaign is a great way to celebrate Pride, promote inclusivity, and engage your audience, while demonstrating the limitless potential of our landing page format.
2. A refreshing summer landing page filled with tasty surprises
Summer is the perfect moment to promote your latest products. If you’re ready to create impactful summer advertising campaigns, a creative landing page could be the perfect way to drive engagement and boost your sales.
Here’s an example of a landing page we created to promote a new drink syrup. It not only includes a recipe for the perfect summer drink, but also features links to two engaging campaigns:
- A game using our new “slice it!” advanced format, offering a chance to win a trip to Rome
- A scratch card with special discounts (format only available via the Studio team)
💡 Check out our new sushi “slice it!” template available on the Qualifio platform, perfect for celebrating International Sushi Day on June 18th!
Leverage sporting events with creative summer advertising campaigns that level up your gamification strategy.
Remember to incorporate sport-themed campaigns into your gamification strategy. Sports fans are passionate and loyal, making them a valuable audience to engage and connect with your brand.
1. A fun obstacle run to engage the F1 fans
F1 Grand Prix are one of the most exciting events in the world, and now you can bring that same adrenaline to your summer advertising campaigns. With our obstacle run advanced format, participants step into the driver’s seat and race through a high-speed track, dodging cars and collecting bonuses to become the ultimate champion.
This campaign will not only boost your visibility and engagement rate, but it will also increase the time your audience spends on your digital channels.
2. Boost your summer advertising campaigns with Tour de France-inspired ideas
The Tour de France is one of the biggest cycling competitions with cyclists from many countries such as Spain, Australia and Italy. Starting in Lille on July 5th this year, it’s an excellent opportunity to engage sports enthusiasts around the world.
Take a look at our ebook, in which we compiled a selection of creative campaign ideas to help you make the most of this event!
Are you looking for more inspiration? Check out our best summer advertising campaigns and our past articles on the same topic!
