The best interactive marketing campaigns of September
The back-to-school period is already over and brands are gearing up for their Black Friday and Halloween campaigns. Whilst they are creating the best spooky campaigns to grab the attention of their current and potential customers, we have compiled our favourite interactive marketing campaigns of last month just for you! Keep reading for more inspiration!
1. Yves Saint Laurent: a custom game to fit their needs
To promote their fragrance “BLACK OPIUM”, Yves Saint Laurent wanted to launch a custom game, giving away free samples. To do so, they worked with the agency TAKEOFF to create a tailor-made game and with the Qualifio platform for the collection of first-party data. What was the aim of the game? Participants need to swap an object to make a row or a column of at least three identical objects like in the game Candy Crush.
Practically speaking, Yves Saint Laurent created an “identified” campaign within the Qualifio platform including a home screen, a form and an exit screen. The Qualifio Studio then implemented only one specific step to host the tailor-made game. The integration was done using a simple iframe and participants played smoothly without being redirected to a different website.
2. State of Art: a contest to attracts new leads
For the Dutch F1 Grand Prix, the menswear brand State of Art launched a campaign giving away many prizes, including a driving experience with the racing driver Jan Lammers. Participants had to answer a few questions about the GP and fill out a form. Below the form, the brand added an opt-in encouraging participants to subscribe to their newsletter, with a €10 voucher for every new subscriber.
3. LolaLiza: a catcher for back-to-school
“Dance with us” is the campaign launched by the brand LolaLiza for back-to-school. Via a catcher game, participants need to catch a maximum of disco balls and party clothes while avoiding the bombs. The prize? Vouchers to be the most beautiful to go dancing! A fun and engaging format for your audience that will help you to increase the time spent on your channels.
4. France Galop: a co-branded runner
France Galop is a non-profit organisation managing the thoroughbred horse racing industry in France. The organisation launched a runner game to offer their audience the chance to win tickets for the Qatar Prix de l’Arc de Triomphe race as well as other gifts. Participants have to catch a maximum of logos of Qatar Prix de l’Arc de Triomphe and avoid the horseshoes — a nice way to give visibility to the race while collecting data!
5. Marca: a poll to leverage the news
Well, to be honest, this campaign was not created last month but we love it so much we wanted to show it to you! Marca is a Spanish daily sport newspaper. After Spain’s elimination from the European Football Championship, the newspaper launched a series of polls asking their audience to note the performance of Spain’s players. The polls went viral in just a few days, with more than 175K participants voting for the team’s best player. They even used the results of the poll as their newspaper cover! So, thanks to the Qualifio platform, the newspaper quickly set up a campaign to leverage the elimination of Spain and to use it for their physical newspaper.
Want to be inspired by other interactive campaigns? Discover our favourite campaigns of August!