Big sporting events, like the recent football World Cup, are audience magnets for brands: daily visits, positive brand associations, and high engagement. All in one package.
This doesn’t just work for sports teams and sports brands. With the right content and format, other industries, from retail to media, can also tap into the excitement around sports competitions.
Qualifio already offers many formats that work well during sports competitions, including the team selector, the penalty game, and quizzes and surveys about players and teams.
Now we’re adding a new mechanic, built not just for a moment, but for full sports seasons: the prediction game.
How the prediction game works
Here’s the game in a nutshell:
🎯 A branded member portal, standalone or embeddable in your website or app
👤 Members sign up once and can keep coming back all season
💥 They predict scores for upcoming matches and earn points for correct results or exact scores
🎁 Members can accumulate points and exchange them for exclusive rewards
📊 A live leaderboard ranks top predictors, with rewards for end-of-season winners
💡 You can build a prediction game for any football, basketball, rugby, or handball competition. Once built, it’ll manage itself, fed with live sports data for the competition of your choice.
Turn anonymous fans into known members of your audience
Getting fans in is simple:
1️⃣ Promote the prediction game on your website, app, and social or physical channels
2️⃣ Hook attention with prizes for top predictors and exchangeable rewards
3️⃣ Fans sign up once, in seconds (name and email), then log back in freely
The single sign-up step is also your chance to collect opt-in consent for your brand’s communications. From there, you can invite fans back for new matches to predict, or use this consent to introduce them to your products and services.
Keep fans coming back all season, not just a moment
While other Qualifio formats are great at leveraging unique moments, the prediction game keeps fans engaged for the duration of a whole competition.
Fans can:
🤩 Return to predict scores every time a new match is coming up
😲 Come back again to check their points after a match
🧐 Keep an eye on the leaderboard, as they chase one of the top spots, or on their favourite rewards, before they run out
One habit, repeated every match day, for the length of the competition.
Meet fans where they already spend time
The game isn’t limited to a standalone minisite; it embeds wherever your audience already is, such as:
- Sports team app: encourage supporters to open it more often throughout the season, not just on match days
- Newspaper or media app: give casual readers a reason to become daily visitors, and established readers a reason to spend more time
- Retailer or brand website: use the competition’s excitement to get members to visit the platform more, exposing them to offers that convert
💡 Remember: if you embed your prediction game in a logged-in website or app, users can be recognised automatically, without a separate sign-up required.
Create your own prediction game
Same mechanic everywhere: a small, recurring reason to return, building brand loyalty over time. Want to create your own prediction game?
👑 Already have a reward program license? You can build a prediction game right away. If you need guidance, talk to your account manager, or reach out to our Studio team if you’re looking for their special touch.
🆕 New to Qualifio reward programs? We’ll walk you through the possibilities.
