As capturing and retaining your audience’s attention becomes more challenging, gamification is emerging as a powerful tool for driving engagement and data collection. Qualifio offers over 50 interactive formats for creating marketing campaigns, including gamified formats like our brand-new slice it! 🗡️
Combining fun, engagement, and data collection into a game, slice it! is a versatile format that you can tailor to various marketing objectives. Let’s explore how you can leverage gamification for marketing success with slice it!
Why marketing gamification is on the rise
Gamification has become a powerful tool in marketing over the past decade. By enhancing their marketing actions with game-like campaigns and elements, brands are generating results in ways that traditional strategies can’t. The secret? Gamification offers your audience unique value in exchange for their time and data 👾
Today, brands struggle to stand out among competitors as part of a digital landscape saturated with branded content and ads. Interactive and gamified marketing campaigns provide an effective solution, offering not just attractive content but also a moment of fun and enjoyable experiences. That’s the value exchange there: audiences are more likely to engage with your brand and share their data in exchange for a bit of fun or improved services.
With Qualifio, you can bring gamification to your marketing campaigns using our advanced formats, now featuring slice it! too.
Have you tried Qualifio’s advanced formats yet? This collection of gamified marketing formats is designed to generate audience engagement, create brand stickiness, and help you stand out.
Qualifio’s new gamified format: slice it!
Let’s get down to business! 🎯 What’s our new format all about? With slice it!, you can create gamified campaigns where items of your choice fly across the screen. Participants will slice these with a mouse click or a finger swipe, earning points when doing it successfully. However, not all items will be good to slice, with some taking points or lives from participants (depending on the game mode).
Try our slice it! format now ⬇️
Key features
These are the format’s key features in a nutshell:
- Upload sliceable items as images.
- Customise your slicing animations and sound effects for an immersive experience.
- Set up your campaign in three game modes: life-based, time-based, and item-based – and choose a game difficulty!
- Define which items are sliceable (participants earn points) and not sliceable (participants lose points or lives).
- Display a leaderboard with participants ranked by score.
💡 You can turn sliceable objects into anything you like – from thematic items celebrating key events (like eggs for Easter) and trending topics to showcasing your own products for a visibility boost!
Gamify your marketing campaigns with slice it!
Slice it! is a gamified marketing tool that you can leverage to achieve your objectives. Let’s explore some possibilities, from data collection to audience engagement and sales conversion.
Lead generation and data collection
Are you looking to grow your audience database? Launching gamified campaigns with formats like slice it! can open the door for individuals to share their personal data with your brand.
Imagine this: you launch a contest offering an enticing prize to the winner(s) 🎁 In exchange for a chance to win, participants must share personal information, such as their name and email address.
Boost participation by setting up your contest as a slice it! campaign, and tie their chances of winning to the score they achieve in the game. Adding a gamified twist to a traditional contest makes it more engaging and can help you collect more leads. After all, who can resist a bit of competition?
💡 Remember, Qualifio forms are as versatile as you make them 🤩 Go beyond collecting personal information from participants and ask them segmentation questions that help you understand your audience!
Audience engagement and brand stickiness
Campaigns made with slice it! are not just easy to create; they also offer a gamified experience that is incredibly accessible for participants! As items quickly fly across their screens, slicing them with a simple touch will give them small doses of satisfaction, making them keep their eyes peeled for the next sliceable item 👀
Make the most of your participants’ attention by customising the game to match your brand’s identity, and turn the sliceable items into your products – or even those of your partners! As participants focus intensely on these items while playing, your brand and products become stickier through a fun and engaging experience.
💡 Gamified formats like slice it! have great virality potential 🦠 Promote your campaign on social media and let participants share it to earn extra points. This will increase your campaign’s organic reach while strengthening brand-audience engagement.
Conversion: engagement into sales
If you highlight some of your products as sliceable items, why not make them easier for interested participants to purchase? Add an eye-catching button or call-to-action at the end of your slice it! campaign, guiding them to your online shop to find the products they just played with. Why not complete the campaign with a special offer or discount? 😉
You can also maximise the impact of key annual events by customising your campaign with different themes! Whether it’s Black Friday, sports competitions, or international days like Pancake Day, take advantage of increased online activity to draw participation to your campaign!
Not sure which events to pick for your brand? Download our Marketing Calendar 2025, featuring 400 key events of the year that you can leverage with slice it!, and get inspired! 📆
Slice it! is an excellent example of how innovative marketing tools can overcome the pressures of today’s digital world. This fun format allows brands to connect with their audiences, collect their data, and drive sales conversion in an engaging way.
Are you ready to transform your brand’s marketing with gamification? Get in touch with us to learn more about slice it! and our other gamified formats, and make your brand truly stand out!
