Marketing calendar 2025: your go-to guide for this year’s top events

2025 is just around the corner and the moment you’ve been waiting for has finally arrived: our marketing calendar 2025 is now live and available for free download! 

As we are getting ready for another exciting year, this essential tool will provide you with many opportunities to engage your audience and collect valuable first-party and zero-party data.

Following last year’s success, with over 9,000 downloads of the 2024 edition, this year’s calendar is more than just a simple collection of dates. Featuring over 400 key dates, it will become your guide, ensuring that you leverage all the important events of the year. 

Are you ready to dive in? Let’s get started! 

Marketing calendar 2025: boost your marketing campaigns

In a saturated digital landscape, staying ahead of the competition is more crucial than ever. Say goodbye to the hassle of tracking upcoming events, the marketing calendar 2025 will serve as your guide, providing you with an overview of key dates that are worth leveraging to boost your marketing strategy. 

What features will you find in the marketing calendar 2025?

📅 Over 400 key dates and events: The marketing calendar 2025 guarantees you won’t overlook any important dates for your brand, providing you with the time needed to strategically plan and launch effective marketing campaigns.

🏆 Events summary: Are you finding it hard to choose from all the amazing events of the year? Don’t worry, we’ve got you covered! At the start of each month, our marketing team highlighted a selection of key dates to inspire your next campaign, making it easier for you to choose the perfect opportunities to engage your audience.

💡Creative campaign inspirations: Finding fresh ideas for your next campaign can sometimes be a challenge. The marketing calendar 2025 provides you with endless inspiration by linking important events to articles filled with creative ideas for major occasions. Whether you’re planning for Christmas, Valentine’s Day, Mother’s Day, Father’s Day, or more, we’re here to help spark your creativity!

How can you benefit from the marketing calendar 2025?

Now that you’ve explored the features of the marketing calendar 2025, you might be eager to learn how it can elevate your brand’s performance and transform your marketing strategy:

• Time-saving: Save time and effort in researching important dates and relevant events to leverage for your next marketing campaign.
• Simplified planning: Choose the dates relevant to your brand and plan your marketing campaigns in advance, ensuring you don’t just keep up with the competition but take the lead. 
• Increased engagement and loyalty: The marketing calendar 2025 will allow you to keep track of key events to tailor your campaigns to your audience’s interests and needs. In addition, by choosing to plan campaigns on multiple occasions of the year, you will be able to reinforce your connection with them.
• Boost in data collection: Having access to over 400 key events means you’ll have over 400 opportunities to connect with your audience and grow your database.

Now that you know more about our marketing calendar 2025, you may be wondering about the events it includes — so make yourself comfortable, grab a cup of coffee (or tea) and let’s find out!

About the dates and events featured in the marketing calendar 2025

January 2025: popcorn & new beginnings

January 2025 is starting off strong with a diverse lineup of events! Following the end-of-year celebrations, many are eager to kick off the new year on a healthy note which makes Dry January a perfect occasion to engage your audience. If this is not your cup of tea, you also have the opportunity to leverage the glamour of the 82nd Annual Golden Globe® Awards on January 6th.

If you want to connect with sports fans, get your campaign ready for the Australian Open from the 12th to the 26th. Are you feeling a little peckish? Everyone loves great food so use this time to indulge your audience’s cravings by launching a special action celebrating the International Day of Italian cuisine. 

And finally, don’t miss out on hugging day at the end of the month to spread joy and foster connections!

Discover what else is in store for January in our marketing calendar 2025!

February 2025: love at first slice

February 2025 is a month brimming with vibrant celebrations! On February 9th, get ready to enjoy pizza day, a delightful occasion for brands to engage food lovers. As we approach February 14th, the focus shifts to Valentine’s Day, a beautiful time to celebrate love and relationships of all kinds.

For those seeking a truly unique event to leverage, don’t miss the enchanting Venice Carnival from February 22nd to March 4th. And for fashion brands and e-commerces, the upcoming fashion weeks will offer you the perfect stage to showcase your latest collections.

Be sure to peek inside our marketing calendar 2025 for even more fun in February.

March 2025: renewal & empowerment

March 2025 is all about meaningful celebrations! Begin the month with Zero Discrimination Day on March 1st, a great reminder to stand up for equality and acceptance for everyone. On March 8th, join the global celebration of International Women’s Day, honouring women and their remarkable achievements worldwide.

Embrace the International Day of Happiness on March 20th, a great time to focus on joy and well-being in our lives. For music lovers
—  Tomorrowland Winter, from March 15th to 22nd, promises an unforgettable experience where music and magic unite.

Check out the extra surprises waiting for you in March in our marketing calendar 2025! 

April 2025: art, eggs & laughter

April 2025 is all about fun and creativity! Start the month with some laughs with April Fool’s Day and take a moment to celebrate creativity with World Art Day on April 15th — a special day dedicated to celebrating the arts in all forms.

Next up is Easter on April 20th, a time for joy, family, and festive treats. Finally, wrap up the month with World Book Day on April 23rd, an excellent reason to help your audience get lost in a great story. 

Dive into our marketing calendar 2025 to discover even more opportunities for April!

May 2025: celebrating all kinds of heroes

In May 2025, we honour moms all around the world on Mother’s Day, an opportunity to show appreciation for the incredible women in our lives (date depending on the country). If you’re looking for an original occasion to connect with your audience, channel your inner Jedi and celebrate May the 4th with your community.

Get ready for the Cannes Film Festival from May 13th to 24th, showcasing the best cinema and amazing red carpet moments. End the month with some action by launching a tennis-themed campaign leveraging Roland-Garros from May 25th to June 8th.

Unlock a world of possibilities for the month of May — take a peek at our marketing calendar 2025.

June 2025: harmonising with nature & honouring dads 

June 2025 is a month full of opportunities for engagement! Start with World Environment Day on June 5th, inviting your audience to take part in sustainability efforts. Honour fathers everywhere with Father’s Day campaigns, celebrating their impact and presence.

On June 14th, embrace global wellness day, a perfect time to promote health-focused initiatives. Lastly, don’t miss out on World Music Day on June 21st, where you can connect with music lovers!

Plan ahead for June with all the key dates featured in our marketing calendar 2025!

July 2025: bikes, bonds & kisses

July 2025 is filled with memorable moments! Start with the adrenaline of the Tour de France from July 5th to 27th, and celebrate love and affection with International Kissing Day on July 6th. 

Finish the month strong on July 30th with International Day of Friendship, encouraging everyone to celebrate their friendships with campaigns that foster special bonds.

Keep the excitement going — our marketing calendar 2025 is filled with even more events to spark your creativity this July.

August 2025: celebrating pets & photography

August 2025 is all about celebrating our furry friends, creativity, and the excitement of new beginnings! We kick off the month with International Cat Day on August 8th, a purr-fect occasion for cat lovers to show their appreciation. Next up, on August 19th, is World Photography Day, a chance to capture and share special moments. 

Finally, we wrap up the month with International Dog Day on August 26th, giving us all the reason to pamper our canine companions.

And wait, there’s more to explore in August – our marketing calendar 2025 has it all.

September 2025: back to school & spreading peace

September 2025 marks the return of the school season and a focus on positivity and peace! We kick off the month with back-to-school day, welcoming students and teachers from all around the world back to the classroom. 

September 13th brings Positive Thinking Day, a great opportunity to inspire your audience to cultivate a mindset of optimism. Ending on a high note, we are celebrating the International Day of Peace on September 21st, promoting harmony and understanding.

Make sure to take a look at our marketing calendar 2025 for extra highlights in September!

October 2025: sips & scares

October 2025 is all about flavour and fun! Start things off with International Coffee Day on October 1st. Then, on October 10th, World Mental Health Awareness Day invites everyone to reflect on well-being.

Get ready to celebrate culinary arts on International Chefs Day on the 20th, honouring chefs’ creativity and passion. To finish the month, engage food lovers with content for World Pasta Day. Meanwhile, prepare your next spooky action for Halloween on October 31st.

Take a moment to explore our marketing calendar 2025 for more exciting events happening in October!

November 2025: classrooms & checkout

November 2025 is a month of awareness and excitement! Throughout the month, Movember encourages conversations around men’s mental health and well-being. 

On the 17th, we celebrate International Students’ Day, a perfect opportunity to connect with younger audiences through educational campaigns. Lastly, November 28th brings Black Friday — a golden opportunity for brands to captivate customers with unbeatable deals and promotions.

There’s plenty more happening in November — uncover all the details in our marketing calendar 2025!

December 2025: celebrating rights & Christmas

December 2025 brings a heartwarming mix of awareness and festivities! Beginning with Human Rights Day on December 10th, a time to reflect on equality and justice. As the month goes on, get into the holiday spirit with Ugly Christmas Sweater Day on the 19th!

On the 21st, celebrate the Global Orgasm Day, embracing human connection in all its forms. Finally, on December 25th let in the magic of Christmas as we share love and cheer with those around us.

Don’t forget that December has other interesting events you can find in our marketing calendar 2025.

Make the most out of the year with our marketing calendar 2025, featuring all the key dates and events. Download your copy today or explore the online version to stay organised and prepared!

Prepare to turn every day of 2025 into a celebration with engaging interactive marketing campaigns that captivate your audience!