Are you looking to shine in the fashion world? Fashion weeks are a prime opportunity to boost your brand’s visibility and make a lasting impression. No matter the season — spring, summer, fall, or winter — those iconic events are the perfect time to engage your audience with gamified fashion week marketing campaigns.
And since we understand that inspiration doesn’t always come easily, we curated 12 standout fashion week marketing campaigns to boost your creativity. You’ll find a blend of interactive campaigns created by our talented Studio team and great initiatives launched by our users.
Are you ready to elevate your fashion week marketing campaigns? Let’s go!
9 fashion week marketing campaigns created by our Studio team
The Qualifio Studio is a talented team of project managers and graphic designers who excel at creating unique campaigns for brands like Nestlé, Unilever, L’Oréal and much more. Working with them will allow you to save internal resources, launch unique campaigns quickly, and focus on your goals.
Some of their services include:
- Catalogue Formats: Creation of custom campaigns with formats from our catalogue.
- External games: Integration of third-party games while maintaining data control.
- High quality promotional assets: Creation of custom visuals for social media, email newsletters, advertisements and much more!
Are you interested? Don’t hesitate to contact a project manager!
1. AI-generated quiz: fashion week experts
Artificial Intelligence (AI) is transforming how we live, work, and interact, revolutionising industries and offering new possibilities. In addition, quizzes are one of the most popular ways to engage your audience. What about blending both using our AI question generator and launching a special quiz for your fashion week marketing campaign?
Put your fashion knowledge to the test with our quiz! Answer fashion week-related questions to see if you truly have what it takes to be a fashion expert.
2. Swiper: authentic or artificial?
When it comes to AI, you’ve likely observed that its influence extends beyond written content to revolutionise how we create and enhance images and videos. And the fashion industry is fully embracing this trend, with AI assisting designers in bringing their creations to life. It not only improves the design process but can also save the cost of traditional fashion shows by creating life-like models.
In our example, we created a swiper in which participants have to find out if the image is real or AI generated. This will be an excellent way for you to engage your audience while collecting first-party and zero-party data.
3. Escape game: runway rituals
Are you looking for a unique way to engage your audience and boost your brand’s visibility? Try launching a digital escape game! During this interactive experience, participants will need to solve puzzles and uncover clues in order to complete their mission.
This format will be a fun and engaging challenge for your audience as well as a unique opportunity for your brand to create meaningful connections with them.
Getting runway-ready is a big task for any model. Take a look at our example and help the model get ready and arrive on time for her debut!
4. Shell game: pick the perfect heels
Shell games have always been timeless, and the idea is simple: one of the containers has an object, and participants win by picking the right one.
And if one of your goals is to boost your sales while engaging your audience, our digital shell game is made for you! Participants will need to choose the correct container to win, and you can reward them with special vouchers or discounts to encourage purchases. Don’t forget to add a link to your e-commerce site on the exit screen for a seamless shopping experience.
Check out our example where the model has to choose the perfect pair of heels for her catwalk. But watch out — choose the wrong pair, and they’ll break!
5. Instant check quiz: guess the brand!
As we said before, quizzes are a timeless trend in digital marketing, and the possibilities are endless. Whether you want to take your usual quiz to the next level by adding a time limit for the extra thrill or adding pictures to your questions, anything is possible!
Collect valuable data and newsletter opt-ins by launching an instant check quiz as your next fashion week marketing campaign. Let participants find out which brand is behind each catwalk picture.
Give it a try 👇
6. Runner: the catwalk rush
Boost your brand’s visibility and increase the time your audience spends on your digital channels with our runner game format! How does it work? Participants have to run while dodging obstacles and jump or slide to catch the bonuses to get the best score possible.
This interactive format is available on demand via our Studio services. However, if you prefer a hands-on approach, you can try our obstacle run format, which is included in our advanced formats add-on, a collection of gamified formats that you can access on top of your Qualifio licence.
Catwalking can be challenging for models. For our following fashion week marketing campaign example, we created a runner game where you need to guide the model through her walk and dodge obstacles to complete the runway in style.
7. Jackpot: fashion edition
Who wouldn’t love a discount or a fully paid shopping session? Fashion weeks are the perfect opportunity for brands to highlight their new collections and boost their sales. And one of the most effective ways to achieve both goals is with an instant-win game.
Take a look at our fashion week themed jackpot, in which participants need to activate the slot machine to find out if they have won a discount on their next purchase. You also have the possibility to choose the prize of your choice and add a strong CTA on the exit screen to redirect them to your e-commerce to facilitate their purchase.
8. Writing contest: stylists review
If you are looking to build deeper connections with your audience and boost your engagement, user generated content (UGC) is the way to go! With a range of options like photo, video, and writing contests, you can customise the format to fit any event and make it your own.
In our next fashion week marketing campaign example, we created a writing contest where participants are asked to write their best fashion critique of a new collection.
Other participants can then vote for their favourite one, which you can feature on your website or social media. You also can offer the winning writer a special reward!
9. Personality test: the art of colourimetry
In fashion, picking the right colours can make all the difference. How about launching a fun colourimetry personality test to help your audience find their perfect colour palette? It’s a great way to engage them and collect valuable data about their preferences.
You can also add a personalised recommendation on the exit screen based on their results and drive sales by directing them to their selection on your website.
3 interactive campaigns launched by our users to inspire your fashion week marketing strategy
1. LolaLiza: hidden object game
Do you want to launch a memorable fashion week marketing campaign? Engage your audience with a contest offering a unique prize to the winner.
LolaLiza decided to launch a hidden object game where the grand prize was a fully paid trip for four to New York for an incredible shopping spree! To try their luck, participants had to find the 4 hidden fashionistas in the image.
2. Veepee CH: guess who?
Veepee CH launched a “guess who?” game to boost their sales, where participants had to identify the brand hidden behind a blurry image. Once they guessed correctly, they could win a discount to use on their website, with direct links to their current sales.
Elevate your fashion week marketing campaign with a “guess who?” game. Customise it to match your brand’s style and objectives and create a fun, interactive experience for your audience.
3. DIM: wheel of fortune
Another efficient instant win format you can leverage for your fashion week marketing campaign is the wheel of fortune!
A great example is the campaign launched by the Hanes group for their brand, DIM. Participants simply had to spin the wheel for a chance to win DIM’s tights or underwear. This was a great way for the brand to collect data such as email addresses and newsletter opt-ins.
We hope our fashion week marketing campaigns have sparked your creativity and left you with a taste of the energy brought by the upcoming season! Do you have an amazing campaign idea but can’t find it in our catalogue? Reach out to us, and let’s bring it to life!
