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Google PAIR: what impact for brands and advertisers? Here’s what the experts think

by Felicity Still
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First-party data: what is it and why is it important for marketers?

by Felicity Still
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Interactive marketing and data collection at the service of “phygital”: Clarins’ success story

by Anastasia Babatzikis
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Royal Swinkels Family Brewers: from instincts, to data, to actions

by Anastasia Babatzikis
media trends

4 media trends that are set to shape the industry’s future

by Felicity Still
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Continuous communication and personalisation: the basis of LolaLiza’s digital strategy

by Anastasia Babatzikis
data collection strategy

What is a data collection strategy? Methods, tools and techniques

by Felicity Still
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