Google PAIR: what impact for brands and advertisers? Here’s what the experts think

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First-party data: what is it and why is it important for marketers?

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Interactive marketing and data collection at the service of “phygital”: Clarins’ success story

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Royal Swinkels Family Brewers: from instincts, to data, to actions

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4 media trends that are set to shape the industry’s future

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Continuous communication and personalisation: the basis of LolaLiza’s digital strategy

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data collection strategy

What is a data collection strategy? Methods, tools and techniques

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