first party data

First-party data: what is it and why is it important for marketers?

by Felicity Still

Interactive marketing and data collection at the service of “phygital”: Clarins’ success story

by Anastasia Babatzikis

Royal Swinkels Family Brewers: from instincts, to data, to actions

by Anastasia Babatzikis
media trends

4 media trends that are set to shape the industry’s future

by Felicity Still

Continuous communication and personalisation: the basis of LolaLiza’s digital strategy

by Anastasia Babatzikis
data collection strategy

Your data collection strategy in 4 steps: from acquisition to customer loyalty

by Felicity Still
digital world

The top 5 challenges faced by media groups in the digital world

by Felicity Still
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