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Data collection

Qualifio at the centre of RTBF’s engagement strategy

<img alt="" data-src="https://qualifio.com/wp-content/uploads/2021/12/anastasia-blog.jpeg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://qualifio.com/wp-content/uploads/2021/12/anastasia-blog.jpeg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://qualifio.com/wp-content/uploads/2021/12/anastasia-blog.jpeg" alt="" />

by Anastasia Babatzikis

Data collection

Google PAIR: what impact for brands and advertisers? Here’s what the experts think

<img alt="" data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" />

by Felicity Still

engage sports fans

Sports fans: trends and insights to engage them in a busy digital ecosystem

<img alt="" data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" />

by Felicity Still

first-party-data

Data collection

First-party data: what is it and why is it important for marketers?

<img alt="" data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" />

by Felicity Still

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Data collection

Interactive marketing and data collection at the service of “phygital”: Clarins’ success story

<img alt="" data-src="https://qualifio.com/wp-content/uploads/2021/12/anastasia-blog.jpeg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://qualifio.com/wp-content/uploads/2021/12/anastasia-blog.jpeg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://qualifio.com/wp-content/uploads/2021/12/anastasia-blog.jpeg" alt="" />

by Anastasia Babatzikis

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Data collection

Royal Swinkels Family Brewers: from instincts, to data, to actions

<img alt="" data-src="https://qualifio.com/wp-content/uploads/2021/12/anastasia-blog.jpeg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://qualifio.com/wp-content/uploads/2021/12/anastasia-blog.jpeg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://qualifio.com/wp-content/uploads/2021/12/anastasia-blog.jpeg" alt="" />

by Anastasia Babatzikis

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Match day analysis: 3 trends influencing the sports industry

<img alt="" data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" />

by Felicity Still

media trends

Data collection

4 media trends that are set to shape the industry’s future

<img alt="" data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" />

by Felicity Still

blog-lolaliza

Data collection

Continuous communication and personalisation: the basis of LolaLiza’s digital strategy

<img alt="" data-src="https://qualifio.com/wp-content/uploads/2021/12/anastasia-blog.jpeg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://qualifio.com/wp-content/uploads/2021/12/anastasia-blog.jpeg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://qualifio.com/wp-content/uploads/2021/12/anastasia-blog.jpeg" alt="" />

by Anastasia Babatzikis

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