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first-party-data

Data collection

First-party data: definition and why is it important?

<img data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;" /><noscript><img data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;" /><noscript><img data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;" /><noscript><img data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;" /><noscript><img src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" />

by Felicity Still

banner-blog-use-case-swinkels

Data collection

Royal Swinkels Family Brewers: from instincts, to data, to actions

<img data-src="https://qualifio.com/wp-content/uploads/2021/12/anastasia-blog.jpeg" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;" /><noscript><img src="https://qualifio.com/wp-content/uploads/2021/12/anastasia-blog.jpeg" alt="" />

by Anastasia Babatzikis

banner-blog-whitepaper-sports

Match day analysis: 3 trends influencing the sports industry

<img data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;" /><noscript><img data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;" /><noscript><img data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;" /><noscript><img data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;" /><noscript><img src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" />

by Felicity Still

media trends

Data collection

4 media trends that are set to shape the industry’s future

<img data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;" /><noscript><img data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;" /><noscript><img data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;" /><noscript><img data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;" /><noscript><img src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" />

by Felicity Still

blog-lolaliza

Data collection

Continuous communication and personalisation: the basis of LolaLiza’s digital strategy

<img data-src="https://qualifio.com/wp-content/uploads/2021/12/anastasia-blog.jpeg" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;" /><noscript><img src="https://qualifio.com/wp-content/uploads/2021/12/anastasia-blog.jpeg" alt="" />

by Anastasia Babatzikis

data collection strategy

Data collection

What is a data collection strategy? Methods, tools and techniques

<img data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;" /><noscript><img data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;" /><noscript><img data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;" /><noscript><img data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;" /><noscript><img src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" />

by Felicity Still

digital world

Data collection

The top 5 challenges faced by media groups in the digital world

<img data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;" /><noscript><img data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;" /><noscript><img data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;" /><noscript><img data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;" /><noscript><img src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" />

by Felicity Still

Data collection

Value exchange: what are consumers expecting in exchange for their personal data?

<img data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;" /><noscript><img data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;" /><noscript><img data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;" /><noscript><img data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;" /><noscript><img src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" />

by Felicity Still

Data collection

Mr. Wonderful: positivity and interactivity to generate traffic and grow their database

<img data-src="https://qualifio.com/wp-content/uploads/2021/12/anastasia-blog.jpeg" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;" /><noscript><img src="https://qualifio.com/wp-content/uploads/2021/12/anastasia-blog.jpeg" alt="" />

by Anastasia Babatzikis

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