Top interactive marketing campaigns of November
November is here, and the air is buzzing with a mix of holiday cheer and marketing magic. Brands are juggling holiday preparations with their Advent calendars, Christmas marketing campaigns, and Black Friday strategies. And they are rocking it!
As we approach the festive season, we’ve decided to offer you a sneak peek of not just five, but six outstanding marketing campaigns created by our talented users. Let’s get to it!
1. Biotherm’s body lotion finder
This month, skincare enthusiasts were in for a treat, as Biotherm invited them to participate in a skincare personality test!
Using the body lotion finder, participants not only identified their perfect match but also received personalised recommendations on the exit screen.
Biotherm enhanced the experience by integrating an e-commerce link, simplifying users’ access to their ideal skincare solution.
2. SNCB’s European quiz
SNCB was on fire this November as they gave away interrail passes valid in 33 European countries!
To determine the lucky winners, they kept it simple – a two-question quiz. Participants had to find some of the different cities that the pass gives access to and the total number of participants in the contest.
An excellent initiative by SNCB, creating a brilliant way to connect and engage with their audience!
3. Air Caraïbe’s beach game
Who doesn’t love a free ticket to paradise? Calling out to both their dedicated audience and travel lovers, Air Caraïbe invited people to play a hidden-object game for a round-trip plane ticket across their transatlantic network.
How did it work? Participants had to hunt down a hidden phone on the beach and fill out a form that also allowed them to join Air Caraïbe’s newsletter.
More than a game, this was a fantastic way for the brand to engage with their existing audience while welcoming newbies on board!
4. Intergamma’s Black Friday jackpot
Intergamma rocked Black Friday thanks to an epic collaboration with SKIL power tools!
People had the great opportunity to win an exclusive set of SKIL power tools worth over €1,000, a €25 GAMMA gift card, or a 20% discount voucher on SKIL battery tools. The mission was simple: start the jackpot and find out if you were one of the lucky ones!
Intergamma took advantage of this opportunity to gather first-party data such as their email and home address by having participants fill out a detailed form before starting the jackpot. This clever move is sure to contribute to the success of their next big campaign!
5. Efteling’s winter guess who game
As the enchantments of autumn and winter fill the air, Efteling offered a golden opportunity for one lucky family. They launched a guess who campaign where participants had to guess which Efteling characters were hiding behind the icy frames.
The winner of the game received four tickets to experience the Winter festivities at the park.
Efteling also worked its magic, collecting valuable first-party data through form submissions and newsletter sign-ups. And the more the merrier! Players were also encouraged to invite their families to participate, boosting both their chances to win and the park’s community.
6. Moulinex’s new member portal
Moulinex started the month strong by launching a unique member portal encouraging audience participation with contests and games.
Members have to earn points to be eligible for additional games and prizes. This campaign supports Moulinex’s goals of increasing newsletter engagement and attracting new enthusiasts. Indeed, actions like clicking a special button in emails or referring a friend contribute to members’ point accumulation!
This initiative strengthens the brand’s connection with the audience and delivers great benefits to customers!
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