Mother’s Day is over, it is now time to think about your marketing actions for Father’s Day (if not already done 😉). This year, focus on interactive content to achieve your goals in terms of engagement, data collection and, last but not least, sales.
Whether it’s June 9 for Belgian dads or June 16 for French and Dutch dads, here are our 9 interactive marketing campaign ideas to celebrate both dads and your brand.
1. A Game of Thrones’ dads quiz (we had to do it)
At the time we wrote this article, there’s only one episode left before the end of the final Game of Thrones season. Take the opportunity to create a “sudden death” quiz on Westeros’ dads. In this type of quiz, the participant is excluded as from the first wrong answer. This format is highly challenging and well-suited to encourage participants to come back on your channels and replay in order to reach the final question! Add a gift related to the series to attract even more participants.
To give you an idea, we created a live quiz. Can you find the daddy of these Game of Thrones characters? It’s up to you!
- House TyrellWho is Margaery’s father?
- House BaratheonWho is Shireen’s father?
- House GreyjoyWho is Theon’s father?
- House LannisterWho is Myrcella’s father?
- WildlingWho is Gilly’s father?
Another idea of a sudden death quiz: imagine a quiz for the dads of your audience, such as “how long will you survive alone in the mountains?”. Ask them questions like “you don’t have any more water in your bottle what are you doing?” and eliminate them as from the first wrong answer. Then offer your audience advice or products that could be useful for them during their various excursions, for example.
2. A stars’ dads memory
You’re not convinced about the idea of a Westeros’ dads quiz? Make a memory about Hollywood dads. Memory is a simple and well-known game: participants must find pairs of identical or complementary cards that are presented face down. In the lowest time and fewest clicks possible. This is an ideal way to highlight your products or to test your audience’s knowledge on a specific theme.
3. A yesterday VS today photo contest
Give the floor to your community through a photo contest! The photo contest is a must have that can easily go viral. Moreover, the main benefit of a photo contest is that fans take care of promoting your business.
Imagine a photo contest in which your web users would have to reproduce an old photo of their dad. After posting their photo, participants would then have to share your contest and especially their photo to try to collect as many likes as possible and win the reward.
Tip: you can customise your photo contest by choosing from 8 different gallery layouts.
4. A jackpot with a unique product to win
It’s the ideal format to highlight your products and offer a gift to your audience’s dads. Imagine a special edition of your product for Father’s Day, or any other gift-related or not to your business. Web users will only have to hit the jackpot to discover whether or not they have won instantly.
5. A spot the difference on current sport or cultural events
Give your web users the chance to win tickets for them and their dad for Roland Garros (May 20 to June 9), a music festival or any other event. The goal of the game is simple: players must find THE difference between two similar images. This is a good way to entertain and engage your audience while having them looking at a specific image for a rather long time.
To be used for advertising or just for fun!
6. A “find the hidden object and win it for your daddy” quiz
In the same way, invite your web users to find an item that is hidden within a picture and to win it for their dad. Give them a series of clues about the object they need to find (e.g. how it looks like, a silhouette, a textual description or a name). Then, they will just have to click over the item as they find it.
And you, will you be able to find the hidden object in this image? It’s up to you!
- Find the hidden object and try to win it for your dad
7. A Father’s Day personality test
The personality test is a very popular format. Imagine a personality test related to your business sector or current events and let your web users discover the corresponding profile for them according to their answers.
- Which car best fits you?
- Which Avenger is your daddy?
- What kind of dad are you?
8. A contest for the fathers-to-be
We told you about the campaign launched by Easyjet with Buzzman, for mothers-to-be. The brand created the same contest for fathers-to-be.
The concept remains the same: participants must post a picture of themselves with the hashtag #AlmostFathersDay on Instagram to try to win a trip before their baby arrives. An original contest that results in super funny photos.
9. A message of love for Dad
For Father’s Day, Tesco, the UK’s number one supermarket, helped its customers to show some love to their dad by spreading their message via microphones in their supermarkets.
The STIB-MIVB (Brussels Intercommunal Transport Company) also launched such a campaign last year for Valentine’s Day. Travellers were invited to share their most beautiful declaration of love through a writing contest. The winning declarations were then displayed on the network’s wait time screens at various locations in Brussels.
Discover even more campaign ideas for Father’s Day in this article!