June is ending and do you know what that means? Summer is finally here! 🤩 This new season is about embracing creativity, and brands are stepping up to the challenge with innovative campaigns. To kick off the warmest time of the year, we’ve curated the top interactive marketing campaigns launched by our users in June.
From Father’s Day celebration to summer fun, discover how brands are leveraging the season to connect with their audience and gather valuable first– and zero-party data ☀️
Let’s go!
1. MyOrigines’ Father’s Day personality test
Everyone deserves a little treat sometimes, and fathers are no exception. This Father’s Day, MyOrigines decided to celebrate dads and help children find the perfect gift by launching a special personality test.
Participants had to answer a series of five questions in order to discover their dad’s profile. When reaching the exit screen, they were directed to a special selection of gifts on the brand’s website, perfectly matching their dad’s personality.
And that is not all! In addition to boosting the brand’s sales and engaging the audience the campaign offered three lucky participants the chance to win an amazing Montblanc perfume set. This made for a perfect extra gift for their beloved dads (or a special treat for themselves 🤫).
2. Star FM’s festival obstacle run
Most people can agree that there is no excellent summer without festivals! Star FM knows it, and that’s why they decided to entertain their audience with a festival-themed game. The brand launched an exciting obstacle run game using our advanced format add-on.
Players had to run to catch various items to build their festival “survival kit” while collecting ravioli cans to earn extra lives and dodging the various obstacles.
This was an excellent opportunity for the radio to keep their listeners engaged beyond their airwaves.
3. Paris National Museum of Natural History’s wheel of fortune
Good weather means more time outdoors, and if you love animals or have adventurous children, a trip to the zoo is always a great idea! This summer, the Paris National Museum of Natural History teamed up with the Paris Zoological Park to launch a wheel of fortune and offer a unique experience for their regular visitors.
Annual pass holders could enter a contest and win one of 1,000 amazing prizes. Lucky participants had the chance to win free yearly passes to the museum or zoo, breakfast with giraffes, overnight stays at the zoo, and more!
This interactive marketing campaign was a fun way to engage and reward their loyal visitors while also helping the museum gather valuable data like postal codes and newsletter opt-ins.
4. Atol’s memory game
In summer, a good pair of sunglasses is essential. And it is even better if they transition seamlessly from indoors to outdoors! Atol knows this well and decided to keep their audience engaged by launching a memory game.
How did it work? Participants had to pair up different glasses as quickly as possible, while those with the best times had the chance to win special Transitions® Gen S™ glasses.
5. SNCB’s festivals rebus
Festivals were in the spotlight this month as SNCB also launched a thrilling rebus contest.
To try their luck at winning one of the 300 festival tickets, participants had to select the festival they wanted to compete for and guess the band’s name hidden behind the emojis rebus.
This interactive marketing campaign not only enabled the brand to collect valuable data, including participants’ complete postal addresses and birthdays but also deepened their connection with their audience.
Summer is also all about adventure and exploration. How would you feel about embarking on a global mystery hunt this season?
Explore our great adventure escape game created by our talented Studio team. And if you like what you see and want to kick off a similar campaign or need extra help for another amazing idea 👉 don’t hesitate to contact them!
