Search for Qualifio on Google, and you’ll quickly find we’re known as the top platform for first- and zero-party data collection. But dig a little deeper into our work, and you’ll realise we’re the leading European platform trusted by consumer brands across the continent. That’s something we’re proud of, no doubt.
But the question today is: what makes us unique? Who are we, really? Well, beyond the data collection part of Qualifio, it’s all about the culture we’ve built together.
We won’t discuss our data collection, gamification and interactive marketing expertise this time. This time, we’re focusing on what truly matters and what makes Qualifio special: our people and our values, as we continue to grow and improve.
To kick things off, just relax, sit back, and take a look at the after-movie from our last seminar.
Watching this video, you’ve probably felt the same energy and joy we experienced. It is also what we are constantly trying to maintain at Qualifio. There are probably many things that came to your mind. But something you’ve surely noticed is that we’re having a fantastic time. We hope that this video did a good job of capturing the essence of our culture. A culture grounded in values that put people first.
At Qualifio, our values are more than just words. They’re the foundation of everything we do, from how we collaborate to how we hire. Today, we want to give you a closer look at those values and share why they are the heart and soul of Qualifio.
The essence of Qualifio
At Qualifio, our success isn’t just about being a leading platform for first- and zero-party data collection. It’s about the people behind the platform.
Our identity is deeply rooted in the human values that shape every aspect of our business and activities. These values aren’t just guiding principles; they’re the force behind our daily operations, and they’re at the base of our most important decisions, including how we hire and grow our team.
Besides shaping our actions at a personal level, our culture also keeps our team united, motivated, and passionate about what we do. Maintaining this culture is not just a priority; it’s at the heart of everything we do.
From how we interact with each other to how we approach recruitment, our values ensure we stay true to who we are. We don’t just look for people with the right skills; we seek those who resonate with our culture. This ensures every new team member contributes to and enriches the unique environment we’ve cultivated at Qualifio.
If you’re curious to know more about our values, make sure you check out the culture code that we built with our employees, which explains how we live our values every day.
Our core values: the foundation of Qualifio’s culture
Our values reflect who we are and how we operate daily. These values (Commitment, Transparency, Fun, Empowerment, Creativity, and Togetherness) form the foundation of our culture and can be seen in every aspect of our work.
Commitment drives us to go the extra mile for our customers, team, and mission. How can you see that in action? For example, our Helpdesk responds to customers within 10 minutes and resolves issues in under 10 hours. Our sales team replies to prospects within 30 minutes. Everyone at the company is dedicated to making Qualifio the best platform possible.
Transparency fosters an environment of trust, where open communication is encouraged and everyone’s voice is heard and valued. We kick off our weeks with a Sales-CSM-Studio-Marketing meeting to review weekly highlights, set goals for the week ahead, and stay informed about other teams’ projects. Our monthly all-hands meetings and quarterly finance reviews also keep everyone up-to-date on the company’s financial performance, which is essential.
We believe in the power of fun. We understand that a positive, enjoyable workplace fuels creativity and innovation. How do we do this? In many ways! Our annual seminars are unforgettable moments filled with fun and laughter. We also have a dedicated “fun crew”, regularly organising events and gatherings to make the most of every moment.
Empowerment gives our team members the autonomy to take initiative and grow personally and professionally. At Qualifio, there are plenty of opportunities to speak up and challenge ourselves. Regular one-on-one meetings with our manager and bi-annual assessments provide space for open conversations about progress, development and new ideas. This is where empowerment and transparency come together!
Creativity is at the core of approaching challenges, encouraging us to think outside the box and find innovative solutions for our clients. From inspirational webinars to internal pitches and regular campaign inspiration articles, we challenge ourselves to be as creative as possible at every level.
Finally, togetherness reflects our belief in the power of collaboration and community, ensuring we always support and uplift one another. We have plenty of opportunities to connect outside of work, from afterworks to seminars and charity events, we love being together and creating memories.
You’ll find much more information about our values right here!
These values are more than catchy slogans on a wall They are the guiding principles that shape our decisions, interactions, and the company’s future. They make Qualifio a place where people are not just employees but are part of a shared adventure.
This is the foundation of our organisation. It is because we are all aligned behind this foundation that our project lives and grows. It’s all about being together, learning, laughing, being challenged, humble, and working hard. This makes Qualifio a company and a community where everyone feels they belong.
This culture code reminds us that we can all flourish and grow in a safe, healthy, and respectful environment. It’s about creating a space where commitment, creativity, and collaboration thrive and where everyone feels empowered to contribute.
HR at Qualifio: facilitators of our culture
But how do we get there? How do we keep a working culture guided by our values safe? Well, it’s not easy at all. It’s not about printing fancy visuals and hanging them up in the office to ensure everyone remembers them while having a coffee. It’s about bringing these values to life in every action we take.
Do you know where it all begins? It starts with our people — the heart of everything we do. The HR team creates the structure that shapes our culture, ensuring it aligns with our values and vision. But it’s the Management Team, together with every individual, that ensures these principles come to life in daily actions and decisions.
“Our role and responsibility is to ensure that every aspect of Qualifio reflects our core values. We believe that when our people thrive, the company thrives, so we focus on creating an environment where everyone feels valued, empowered, and connected.”
You must be creative in finding ways to make a working culture live in every part of a company. And it’s also about how you’re going to implement it. To do so, you can’t be by yourself, and you need to surround yourself with people with knowledge and creativity in everyday tasks.
At Qualifio, we believe that when our employees are happy, they are more engaged, creative, and productive. Our values are not just principles but the foundation upon which we build an environment where everyone can thrive.
Employee happiness ensures these values translate into a positive and fulfilling workplace. From organising events that bring joy and togetherness to ensuring that everyone feels supported and valued, it is all about making sure our team members are not just working but flourishing and evolving.
Employee happiness is more than perks; it’s about creating a safe space where people feel appreciated, connected, and inspired to grow personally and professionally.
That’s why we regularly organise a variety of activities throughout the year. Last summer, our fun crew arranged an after-work event at Walibi Belgium, complete with drinks, thrilling attractions, and plenty of laughter. The goal? To have fun together and share some smiles, which we did. We’re already excited for the next one!
Our sports and events calendar keeps everyone updated on what’s coming:
- December is typically our “Impact Month”, when we focus on charitable activities, like donating blood, for example. Each year, we also come together to craft some bags of sweets, which are later given to children who don’t get the chance to celebrate Saint Nicholas. This year, we’ll also be organising a waste collection walk during lunchtime!
- Our walking challenge is another way for us to bond while supporting causes. This year, we collectively walked around 3,700 km and collected €1,000 to donate to Plan International, an organisation supporting children in conflict-affected countries.
- Summer is another calendar highlight, with afterwork barbecues and outdoor events to make the most of the sunny weather.
- And it’s not just in Belgium, our colleagues in Barcelona enjoyed an early paddleboarding session at sunrise on the Mediterranean last summer. These moments bring us together, no matter where we are.
It is important not to forget the value of these moments, of being together and building a shared culture where employees can find balance. But it is crucial, especially since teleworking is an accepted way of working. People need to have the opportunity to spend time together and feel the values of their company’s roots.
Our recruitment journey: a thoughtful process
Another essential element at Qualifio is that we have quite an elaborate recruitment process. We believe recruitment is not just about ticking boxes of skills. We’re looking for people who resonate with our culture and values. We want every team member to excel in their role and to find their place in our community. And this process actively contributes to our company culture.
Why? To maintain this culture based on values, there is no choice but to ensure a personal match. And this can’t be done in just one interview.
To sum up our recruitment process, that’s more or less how it looks like:
As you can see, our recruitment process is far more than a mechanism for filling vacancies; it represents a thoughtful and deliberate journey to identify and onboard individuals who have the requisite skills and align with our core values and organisational culture.
Finding the right cultural fit is essential for fostering long-term success and ensuring employee satisfaction. Our recruitment process allows us to understand each individual’s unique qualities, values, and potential contributions to our team.
We aim for a cultural match (and we love that word). A 100% match is, of course, a bit utopic. However, we want to see and feel that the candidate will fit in as it will make them feel happy within the organisation.
The “Qualifio way”
At Qualifio, our commitment to people and values shapes every facet of our organisation. From the thoughtful recruitment process that ensures a perfect cultural fit to the daily actions of our HR team, everything we do is centred around creating an environment where our people can thrive.
Our core values, Commitment, Transparency, Fun, Empowerment, Creativity, and Togetherness, are not just words. They are the essence of our culture and the force behind our success.
The “Qualifio way” is about more than achieving business success. It’s about doing everything possible to build a community where people feel valued and inspired to contribute their best. It’s about creating moments of joy, maintaining a sense of togetherness, and supporting each other in every step of our journey. This sets Qualifio apart and makes us a company and a community where everyone gets the opportunity to grow, excel, and make an impact. We give you the tools to unlock your potential for yourself and your colleagues!
If you felt inspired by this article, and if you’d like to join a unique workplace, make sure you check out our current career opportunities!
