Qualifio and Actito strengthen their strategic and operational collaboration (Press release)

Exciting news for the European MarTech landscape: Qualifio and Actito are strengthening their collaboration under shared leadership to accelerate growth and deliver even more integrated marketing solutions! While both entities remain independent, this enhanced partnership allows them to align their expertise, streamline operations, and provide a more seamless experience for their clients.

This move comes as part of a broader strategy within the QNTM Group, the leading European MarTech group. QNTM bring together best-in-class marketing technology solutions, enabling businesses to build tailored, high-performance solutions. 

With Qualifio and Actito working more closely together, brands will benefit from enhanced data collection, seamless integrations, and advanced customer activation. All while maintaining GDPR compliance and high service standards.

Under the leadership of Quentin Paquot, now CEO of both entities, this new structure fosters deeper synergies. This will ensure continuous innovation and improved customer service.

Read the press release

The continued involvement of the founders and the collaboration between the operational leadership teams guarantee alignment with the long-term vision, fostering growth and innovation within their respective sectors.

This new approach enables us to deliver innovative solutions that enhance customer experience and optimise marketing strategies.

The digital marketing world is evolving faster than ever, and staying ahead requires both innovation and agility. That’s why joining forces as highly complementary European platforms is the natural next step within the QNTM Group. 

Both platforms will continue to grow independently, but by uniting our top talents, we will drive cutting-edge integrations, accelerate innovation, and create even better experiences for our customers. This move will also strengthen our partner network at the Group level, maximising the benefits for all.

This next chapter isn’t just about our entities. It’s about making a real difference for the brands that trust us. I’m excited for what’s ahead!

A continued commitment to you

As we move forward with this new chapter, we want to assure you that this transition will not impact the service you’ve come to rely on. You will continue to receive the exceptional support that Qualifio has always provided when it comes to collecting data and creating stunning interactive campaigns.

So, curious about what’s in it for you, our customers?

Simplified and centralised processes to save you some time

One of the standout advantages of our reinforced collaboration is the consolidation of multiple touchpoints into a single point of contact. This simplifies the management of complex campaigns by offering a streamlined approach. You can now focus on strategy and execution without getting delayed in communication processes. By simplifying our points of contact, you’ll benefit from faster and more agile responses to changes. This makes the entire process more efficient.

For example, our support teams have now merged with Actito’s and are highly skilled in using both platforms. This ensures an even faster response and solution to any query.

Seamless integrations that make a real difference

The seamless integrations between Qualifio and Actito enhance the overall customer experience. By connecting data sources and marketing tools effortlessly, you can leverage real-time insights to craft personalised, multi-channel campaigns. These integrations not only create a better workflow. but also allow brands to differentiate themselves by delivering hyper-targeted, impactful interactions with their audiences. The result? A truly integrated marketing ecosystem that drives better engagement and measurable results.

Our goal is to be the best platform for collecting and leveraging customer data. With Qualifio, brands engage their audiences through interactive experiences, data collection, and reward programs. Thanks to the deep, seamless integration between Actito and Qualifio — developed recently and set to evolve further — they can effortlessly transform this data into personalised engagement and automation across all channels.

The latest integration between Actito and Qualifio enables our mutual users to seamlessly push customer data collected with Qualifio to Actito. There, this data is used to create personalised marketing scenarios and high-impact campaigns.

Sharing knowledge for an improved experience

At Qualifio, we believe your needs are paramount. Collaborating with Actito goes beyond technical integrations. It’s about sharing insights and industry best practices, enabling us to better understand your needs and challenges. By sharing knowledge and expertise, we create a more comprehensive understanding of our customers’ needs. It allows us to deliver an even better solution using both platforms. 

This strategic collaboration between the two entities paves the way for joint innovations, further enhancing the relevance, personalisation, and effectiveness of their solutions, all while maintaining the same high standards of service.