While the summer heat still lingers and the leaves haven’t changed colours yet, it’s the perfect time to start thinking about Halloween campaign ideas! Halloween isn’t just about costumes and candy; it’s a fantastic chance for brands to do some fun marketing.

As we prepare for the spookiest time of the year, don’t wait until the last minute. It’s the perfect moment to come up with creative Halloween campaign ideas to connect with your customers. In this article, we’ll explore some original Halloween campaign ideas that will make your brand shine during the spooky season. Don’t miss this great opportunity – let’s start now and make this Halloween a big success for your business! 👻🎃

Halloween campaign ideas using our standard formats

1. The candy battle

With this Halloween campaign idea, let your audience choose the flavour of your next candy! This campaign uses the battle format, allowing you to quickly find out your consumers’ preferences and collect actionable zero-party data


2. The sudden death quiz

The sudden death quiz isn’t only the best format for Halloween because of its name, but it’s also highly challenging and well-suited to encourage participants to replay in order to reach the final question! In the campaign example below, participants have to make the right decision to reach their destination…alive! 


3. The survivor personality test 

How long would you survive in “The Last of Us”? Create this personality test to engage your audience for Halloween! Give them a moment of fun while collecting some data that could be useful for your next marketing campaigns.


4. The make-up quiz

Everyone wants to nail their Halloween costume and make-up, which is why we’ve imagined this make-up quiz you can use in your marketing. Ask participants to select the make-up they’d like to try for Halloween and explain them how to do it with your products. A perfect campaign that combines valuable information for your audience while promoting your products!


5. The survivors’ swiper

Give your customers the opportunity to form their own group of survivors in case the world comes to an end. To create this Halloween campaign, you can use our swiper quiz format. Participants will have to “swipe” left or right to choose the people who will be part of their team.


Halloween campaign ideas using our advanced formats

For Qualifio users: these formats are available as an add-on to your licence. This means that, to be able to create these games on your own, you will need to pay an additional fee to your licence, except for Platinum licences, for whom the add-on is already included. Contact us for more information about our advanced formats!

1. The fast obstacle run

Children dressed up as ghosts ready to knock on doors inspired us for this Halloween campaign idea. In this obstacle run, participants have to run as fast as they can in a residential neighbourhood to catch the candies and avoid the ghosts. An addictive game that will encourage your audience to spend more time on your website!


2. The vampire swap & match

What about launching a swap & match game for Halloween to keep the vampires away? Challenge your participants to swap & match the objects vampires hate to make a row or a column of at least three identical objects. The more objects they match, the more points they score!

Halloween campaign ideas imagined by our Studio team

The Qualifio Studio is a team of enthusiastic project managers and professional graphic designers who know our tool inside out. Based on your briefing, they can create your campaign within 3 weeks if you don’t have the internal resources. Don’t hesitate to contact them if you have a campaign idea you’d like to materialise.

1. The death calendar

Hold your audience on the lookout for as long as you want with a digital calendar for Halloween! Select the number of days in your calendar, choose the content you want to put behind each door and increase your traffic by encouraging customers to return to your channels each day with a new surprise.

Here, our Studio team imagined a calendar in a horizontal way, meaning that to access all the boxes, participants need to scroll horizontally!


2. The spooky shell game

Trick or treat? Let the crystal ball tell your fortune! With this Halloween campaign idea, participants have to let fate choose for them and decide if they have won anything. Choose the trick or the treat accordingly depending on your products or services, and you’re done! 

The format used for this Halloween campaign idea is the shell game. Contact our Studio team if you want to create this campaign for your audience. 

Now, it’s up to you to let the Halloween magic begin! Remember to check out our other articles showcasing other fun and original Halloween campaign ideas.