UEFA EURO 2020: 17 ideas for interactive football marketing campaigns

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Let’s go for UEFA EURO 2020 (finally)! Initially planned for June 12 to July 12 2020, the tournament, still known as UEFA EURO 2020, will run from June 11 to July 11, 2021. We’re looking forward to the start of the competition. But are you ready? What are the marketing actions you have planned for this international event? How can you engage your community in an original way, encourage virality on your social networks and collect qualified data throughout UEFA EURO 2020?

In this ebook, discover our campaign ideas to launch before, during and after UEFA EURO 2020 based on game and interactive content. 17 campaign ideas around football, ideal for surfing the news, generating traffic, collecting data and segmenting your audience.

Download the ebook →

To give you a taste of what you’ll find in this ebook, here is a live campaign example, try it now!

1. Build your team

Launch a team selector campaign! Let your users create their own football team and find out who are the most popular players in your community.

Participants build their “starting eleven” from a list of available players that you define. Once their team is created, participants receive a preview of their selection, with the popularity index of the players they chose. They can then share their own selection on Facebook and encourage their friends to participate in turn. It’s an easy-to-set-up and fun campaign that not only engages your audience, but also collects preference data that you can use later on.

If you’re already using the Qualifio platform, a new template has been specially created for the UEFA EURO 2020, to use with our team selector format. Don’t hesitate to check that out!

  • Goalkeeper
  • Defenders
  • Midfielders
  • Forwards

Create a runner like AS Monaco

The French football club AS Monaco challenged its users to catch as many balls as possible and avoid the tires. Participants had to do their best for a chance to win exclusive gifts each week. The club also gave excellent visibility to its sponsors, thanks to their logos displayed in the runner background. If you want to create the same campaign for UEFA EURO 2020, get in touch with one of our Studio project managers.

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What is Qualifio?

Qualifio is the leading platform for interactive marketing and data collection. It allows you to easily create and publish viral content (quizzes, contests, surveys and 50+ other formats) to all your channels.Learn more