As the leaves change and Halloween lurks just around the corner, October is the perfect time for brands to connect and engage with their audiences.

So grab your pumpkin spice latte, and let’s dive into the top interactive marketing campaigns launched by our users this month!

🎃 Looking for some spooktacular Halloween marketing campaign ideas? Check out our inspiring article!

1. Nestlé’s Halloween catcher

Nestlé, in collaboration with Center Parcs, concocted a Halloween-inspired catcher game for its consumers.

Participants had to catch a maximum of Nestlé goodies while trying to avoid the Halloween skulls! With this game the brand had the opportunity to collect first-party data thanks to a newsletter opt-in as well as zero-party data.

The lucky seven participants who achieved the highest scores had the chance to win an unforgettable Center Park stay!


2. Kinepolis’ horror-themed quiz

Last month, Halloween definitely stole the spotlight in brands’ marketing campaigns. And a thrilling example is Kinepolis France. They created a quiz featuring three spine-tingling questions to challenge participants’ knowledge of famous horror movies. Participants were eligible to win a board game or two tickets to the next horror night!

After completing the quiz, a form appeared, enabling participants to share their contact details and specify their nearest Kinepolis cinema with the option to subscribe to the newsletter. This bright move allowed Kinepolis France to connect with their audience and ensure that future offers are precisely targeted!


3. GRDF’s personality test

This autumn, GRDF embarked on an innovative journey by introducing a captivating personality test. As the cold season officially started, their aim was twofold: first, to attract new potential customers and second, to inform existing customers about their energy consumption patterns. GRDF also offered tailored advice on how to curtail energy usage once participants had completed the form.


4. Clermont’s wheel of fortune

After creating campaigns with a loyalty-building focus, Clermont now aims to captivate their community through a more entertaining method. The football club launched a wheel of fortune with terrific prizes up for grabs and successfully collected new newsletter opt-ins thanks to a form displayed before the game.

Lucky contestants were in the running to win a terrific range of prices if the wheel of fortune spun in their favour!


5. Unilever UK’s writing contest 

This October, Unilever UK made a remarkable move by spotlighting Black History Month, with a mission to encourage meaningful conversations and empower individuals with textured hair!

People were invited to share words of affirmation and participate in a writing contest involving writing a “love letter” to their hair. They also had the option to fill out a form providing them with an opportunity to subscribe to Unilever’s newsletter.

This initiative celebrated the beauty of diversity and self-expression, helping the brand to connect with a broader audience!


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