It’s time for our monthly recap! Settle in and prepare to explore our top 5 favourite interactive marketing campaigns of October.
October was filled with great opportunities for brands to connect with their audience, and the least we can say is that they brilliantly made it! From embracing the spirit of autumn to taking part in the spooky season or raising awareness during Pink October, the month was filled with unique interactive campaigns.
From inventive personality tests to escape and arcade games, these gamified campaigns enabled brands to engage their audience while collecting valuable first– and zero-party data.
Are you ready to discover the highlights of the month? Let’s get started!
1. MyOrigines’ awareness memory game
If many people think of October as the spooky month, it’s also dedicated to an important cause — Pink October. Each year, organisations, people and companies all around the world are spreading awareness about breast cancer while supporting people affected by it. Throughout the month, pink ribbons and the colour pink pop up everywhere to remind us of the importance of prevention and regular screenings for early detection.
That’s why this year, MyOrigines decided to launch a special awareness memory game designed to promote the four essential steps for performing a monthly self-exam.
This initiative was a great opportunity for MyOrigines to connect with their audience meaningfully while supporting an important cause. Participants in the campaign were encouraged to donate through a call-to-action that redirected them to a partnering charity or were redirected to the brand’s e-commerce site via another CTA.
2. Club Employés spooky maze muncher
As previously mentioned, Halloween is one of the most leveraged events of the year in terms of marketing. This year was no exception, as we saw all kinds of sectors hopping on the trend.
To celebrate the occasion, Club Employés, the employee benefits platform, treated their users with a unique maze muncher contest. This format is accessible via our “advanced formats” add-on, a collection of gamified formats that you can access on top of your Qualifio licence.
How did it work? Participants had to munch as many points as possible while dodging the ghosts and picking up the bonus pumpkins. And to make it even more exciting, one lucky participant also had the chance to win a surprise gift.
This was an excellent way for the platform to engage their users while increasing time spent on their digital channels.
3. Moulinex’s Halloween wheel of fortune
Everyone loves a great deal, and Halloween offers the perfect opportunity to offer special discounts that your audience will love! And that’s what Moulinex did as they embraced the spooky season with their latest campaign, launched through their reward program, “Bons plats, bon karma”.
Program members had the opportunity to participate in their special wheel of fortune to find out if they won a discount to use on their next purchase.
This initiative was a great opportunity for the brand to engage their loyal consumers while boosting sales.
4. Genève Airport’s autumn escape game
The colourful leaves and cosy drinks aren’t the only highlights of the season. Autumn also brings a well-deserved break from school and work, giving many of us the perfect chance to relax — and, for some, even travel!
To collect valuable data such as postal addresses and newsletter opt-ins while boosting their shops’ sales, Genève Airport launched a creative escape game. The concept? Participants had to help the squirrel find his lost nut by solving the riddles. The lucky winner received a 1,000 CHF voucher to spend in the airport’s shops on their next trip.
5. Loterie Nationale’s fun swiper personality test
We couldn’t wrap up this favourite campaigns of the month edition without one last Halloween-themed initiative! And what better choice than the creative swiper personality test from Belgium’s national lottery, Loterie Nationale?
Participants had to swipe right or left to answer a series of questions and find out which Halloween character they were. After discovering their results, they were redirected to the lottery’s website, where they had to log in to play one of their Halloween games.
This campaign was an excellent way for the lottery to engage their audience and attract new sign-ups to their platform while collecting data.
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