Our 5 favourite interactive marketing campaigns of September
You read that right — it’s that time again! So sit back, relax, and get ready to discover our 5 favourite interactive marketing campaigns of last month.
With September officially over and Halloween just around the corner, brands are shifting their focus from back-to-school campaigns to embracing the excitement of the upcoming spooky season.
And this past month was filled with amazing campaigns! From fun quizzes to interactive games, brands managed to connect with their audiences while collecting valuable first- and zero-party data.
Are you ready? Let’s go!
1. Grand Casino Baden’s sporty puzzle
To encourage their audience to play on their website, Grand Casino Baden decided to launch an interactive puzzle.
The puzzle featured an image of a hockey player using a casino chip as a puck, and participants had to complete it in the shortest time to win credits redeemable on the website.
To use their credits, players needed to log into their account or create one if they still needed to register. This not only increased Grand Casino Baden’s number of sign-ups but also allowed them to collect valuable data and newsletter opt-ins.
2. Chaussea’s anniversary catcher
If you are a shoe addict, the following campaign might feel like it’s coming out of your wildest dreams. To celebrate their 40th anniversary (congratulations 🥳), Chaussea decided to launch a fantastic contest featuring a catcher game.
The concept was simple: players had 30 seconds to catch as many shoes as possible. Top scorers had the opportunity to win not one pair but one year’s worth of shoes, as well as many other surprises!
This interactive marketing campaign was a fantastic way to engage their users in a fun and unique way while also increasing their time spent on their digital channels.
3. Vobra’s engaging wheel of fortune
Every pet owner enjoys providing them with good quality food. And who wouldn’t love a free sample or a small surprise for themselves or their pets?
Vobra decided to treat their audience with an exciting wheel of fortune. Participants only had to spin the wheel to see if luck was on their side. Winners had the chance to get unique products for them (bike, bean bag, etc) or their furry friends.
Not only was this campaign an entertaining way to engage their audience, it also helped the brand collect participant information, such as email addresses and the type of pet they own.
4. STIB’s movie quiz
Quizzes are always a great choice to engage with your audience while boosting your data collection.
To celebrate the release of Michiel Blanchart’s film “La nuit se traîne”, Brussels’ main public transport operator, STIB launched an interactive quiz contest. Lucky participants had the chance to win two cinema tickets to enjoy the movie with a friend!
This initiative was an excellent opportunity for the brand to expand its database by collecting email addresses and newsletter opt-ins.
5. GAMRFIRST’s inviting jackpot
This month, casinos were rocking it! Not only this, but it seems that instant win formats were also very popular.
To overcome the difficulties of attracting new players and engaging their audience, the online casino GAMRFIRST created an enticing jackpot to promote their brand at the “Foire du Valais” fair in Switzerland.
Not only did this help them boost their brand awareness, but it also encouraged participants to explore their website and play, as winners received credits to use on their platform.