Germany’s leading rock radio station, STAR FM, has integrated the Qualifio platform into its digital strategy to address current challenges. With increasing competition from radio stations and streaming platforms, STAR FM faces a notable hurdle in growing and retaining their listeners.

To overcome this, STAR FM is investing in exciting ways to engage their audience, where the Qualifio platform plays a key role. The radio station now creates interactive digital experiences that encourage listeners to participate on its digital channels, increasing their engagement and loyalty.

In the first few months of launching interactive Qualifio campaigns on their website, they have achieve outstanding results, with pages featuring these campaigns outperforming those without them:

  • Time spent on pages is 2.5 longer
  • The number of clicks is 2 times higher
  • The total website impressions for a year were achieved in the first four months of launching Qualifio campaigns

Before using Qualifio, our main actions for engaging and retaining listeners revolved around on-air competitions. With today’s information overload, this call-and-play approach does not work as well as it used to, so we decided to focus on launching digital actions on our platforms. This is where Qualifio’s interactive marketing campaigns come in.

Janina Neumann Head of Digital @ STAR FM: Maximum Rock

Read STAR FM’s success story and discover how the radio station uses Qualifio to grow and retain an increasingly digital audience!

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