Valentine’s Day is coming and you will not be able to avoid it, like every year! Valentine’s Day means rose petals, heart-shaped chocolates, love letters… but it also represents a perfect seasonal opportunity in terms of interactive content. It’s the occasion for brands, media companies and agencies to celebrate this event with their communities.
You don’t have any campaigns planned for the 14th? Don’t panic, we put together 9 interactive and original campaigns ideas to celebrate love… or celibacy.
Our campaign ideas for lovers
In order to give you some inspiration, here are 5 romantic and timeless campaign ideas!
1) BLIND TEST
A quiz is a good way to capitalize on hot news, generate traffic, increase your number of page views and the time spent on your channels. Make your quiz even more engaging and challenging by daring your players to break the record time and do better than their friends! You can easily add it at the end of your article and invite your audience to test their musical knowledge or other for a chance to win a special prize.
Create an animated game such as memory to make your content more dynamic. The purpose of the game is to find all pairs of cards in the less possible number of clicks and time. You can customise the number of cards, their look & feel, etc. This format is particularly well suited for mobile environments.
Tip: limit the number of participations per day and invite your players to come back on your channels if they want to try again or do better.
3) GIFT GUIDE
Find THE perfect Valentine’s Day gift for your better half it’s no easy matter. In order to help your community, create a personalised gift guide and promote your products or those of your advertisers by inviting your participants to discover the gift they should offer to their Valentine.
Tip: Use conditional branching to create a test that fits your participant’s profile. You will be able to adapt the questions along the way and obtain more accurate, reliable data!
4) UNIQUE CODE CONTEST
Generate unique codes and distribute these codes in a store, during an event, on a product or by email. Participants will have to enter their unique code (which will then be immediately burned so as not to be used anymore) in order to access the campaign. It’s an opportunity to say thank you to your customers or give them a “VIP” access to your online campaigns but also to bridge the gap between the online and offline worlds.
Tip: use these codes to attract a specific audience on your different channels (website, Facebook page, mobile app) and qualify it.
Use any kind of multimedia content like emojis, GIFs, pictures, videos to create an animated, fun and original game like rebus.
Will you be able to find the romantic movies behind the rebus? Try our game!
Tip: If you also want to pimp your campaign by adding heartfall, flowerfall or gift-fall animations, you can learn how to do it here!
Our campaign ideas for singles
Valentine’s Day is not for couples only! To capitalize on hot news and stand out from the competition, we put together 4 other creative campaigns for singles. Here are our favourite ideas to think outside the (heart-shaped) box this year.
1) PERSONALITY TEST
What type of single person are you? Which Valentine is right for you? Invite your participants to discover their profile and suggest they share it on their social profiles. This format has a huge virality potential thanks to the sharing options offered at the end of the test.
Try our battle format to engage your audience. Through binary questions such as “like/don’t like”, you can organise a battle between different products or brands and collect accurate information about your audience’s preferences. Other important advantage with this format: it works very well on mobile.
Create a checklist campaign, add all the elements you want to propose to your audience, and then prepare personalised exit screens based on the participants’ scores. That’s all there is to it!
Who would be your perfect Valentine? With that type of poll, you can engage your participants by allowing them to vote and express themselves. At the end of the poll, display graphs with the most popular inputs.