Le Parisien and Aujourd’hui en France have chosen Qualifio for the management of their online marketing and editorial operations (quizzes, contests, animated games, surveys, polls, photo contests) on all of their websites and Facebook pages.
Thanks to the extend of its features, Qualifio will enable Le Parisien – Aujourd’hui en France to engage, retain, qualify and monetize their online audiences.
Christelle Macé, Audience & Loyalty Manager Internet & Mobile at Le Parisien, said:
We have chosen Qualifio for the richness, the flexibility and the ease of use of their platform. It meets exactly our marketing, editorial and commercial needs.”