Unfortunately, the end of August means the end of summer. To end this season in style, we decided to cheer you up with a selection of original, engaging and interactive campaigns launched by different brands. Here is the selection of our favourite interactive marketing campaigns for August!
For the Champions League final, Pepsi MAX decided to offer a unique experience to its community via its movie drive. The brand organised a contest in which participants could win a car seat or four seating for the screening of the Champions League Final. To participate, users had to answer two questions:
- Which club will win the 2020 Champions League Final?
- How many people will participate in the contest?
Once answered, they had to fill out a form in which an opt-in for Pepsi MAX newsletter was offered. To be able to give an additional answer to the second question, participants were encouraged to share the contest on their Facebook wall. An excellent way to make the quiz go viral!
While waiting for the contest’s results, participants received an email to be refunded of three Pepsi MAX cans via a cashback link sent via Whatsapp or SMS.
To promote its new pulled chicken and pork, Nestlé’s brand Herta, decided to offer a free home visit from its food truck to one of its followers. Participants had to explain in a few words why they or one of their friends deserved to receive Herta’s food truck visit. To determine the winner, Herta presented the two best stories to its community for a vote. An original brand awareness campaign in which Herta also managed to get subscribers to its newsletter, thanks to a form attached to its campaign!
MediaMarkt decided to thank its consumers by organising an original contest. From July 6th to August 16th, all persons who had bought a product from the brand JBL could enter the contest, for a chance to win a free party organised in their garden by JBL and Red Bull.
After answering a question, they had to fill out a form with their data and the number of their receipt or their online order. Participants were then encouraged to share MediaMarkt’s campaign with their friends on social media. In total, three participants were contacted by phone or email to win a free party!
In these difficult times, AccorHotels decided to offer the possibility to its community to say thank you to their daily “hero” to try to win a week in a hotel in France for their hero and a weekend for them. To participate, they had to log in with their AccorHotels credentials or create a new member account. Then, they had to indicate the name of their “hero” and its profession, and indicate why they considered this person as a “hero”. The winner was selected based on a draw.
AccorHotels also used the exit screen of its campaign to promote local tourism. The company redirected participants to a page gathering all the cities they served in France, followed by the hashtag #ThisSummerIVisitFrance.
5. Belgium’s National Lottery
No festivals this year? Fine! Belgium’s National Lottery via its brand Win for Life found an original way to stay in touch with the festival-goers while staying at home. Every week, from June to August, the Lottery launched a contest giving users a chance to receive a collector bracelet of their favourite festival.
A total of seven festivals, partners of the National Lottery, were proposed during the summer. Participants were invited to fill out a form with their contact details to receive their bracelet. Information like the birthday or the town of participants are collected — interesting data to use for future marketing actions. To support festivals, Belgium’s National Lottery also encouraged users to share a picture of them wearing the collector bracelet on social media.
In August, Bruggeman decided to promote its brand Mangaroca Batida de Côco. To do so, the company launched a memory game with different prizes to win. Participants had to find all the matching pairs of Batida cocktails in the lowest time and fewest clicks possible. To validate their participation, they had to fill out a form with their data (name, email, gender, date of birth), in which a subscription to Mangaroca newsletter was proposed. The campaign was activated on Facebook and Instagram with a promotional video.
Want to know how the company adapted its communication on social media during the quarantine? Check the testimony of Boy Buijsman, Digital Manager at Bruggeman.
Want to get inspired by other original interactive marketing campaigns? Check our favourite marketing campaigns in July.