Increase a contest’s visibility on a Facebook Page

Increase your contest's visibility with Facebook CTA
We have written a new version of this article. Please note that this blog post will no longer be updated according to Facebook’s latest changes.

Page Facebook: Increase your contest’s visibility in three clicks!

On 11 December 2014 Facebook introduced the ‘call-to-action’ button to pages. There are currently seven types of buttons to choose from:

  • Book Now
  • Contact Us
  • Use App
  • Play Game
  • Shop Now
  • Sign Up
  • Watch Video

The call-to-action selected will be displayed on your cover photo in desktop view, and under the buttons ‘Like, Save, etc.’ in mobile display.

In order to enhance your app’s visibility as part of a Qualifio campaign, we recommend that you select and configure the format of the ‘Play Game’ button. By clicking on this button, your visitors will be directed straight to your campaign.

Configuration only takes a few seconds, so why miss out?

What to do:

  1. Click on the page’s current call-to-action and select ‘Change call-to-action’
  2. Next, select the ‘Play Game’ option. Please note: you cannot modify the button text.
  3. Finally, enter the destination URL, that of your campaign. This will be your contest’s URL on your Facebook page (, the address of a page of your website hosting iframe, the address of your mini-site, etc.

Save your changes and you’re done!


What is Qualifio?

Qualifio is the leading platform for interactive marketing and data collection. It allows you to easily create and publish viral content (quizzes, contests, surveys and 50+ other formats) to all your channels.Learn more