Children and students going back to school, indian summer, end of the holidays… September brings a lot of occasions to engage and qualify your audience. Retailers enjoy it with campaigns linked to their products such as a “Which school bag fits you the best?” personality test or a “What’s your must have gadget?” battle. Precious data collected with such campaigns can be directly pushed to their CRM to qualify their audiences and offer personalized marketing experiences to their clients and prospects.
But we also think about campaigns such as “What was the best summer festival this year?”, “What will you remember from this Summer?”,… Those campaigns might look more useful on an audience animation and engagement point of view but with great audience’s qualification potential as well.
Want more ideas for your “back to school” campaigns ?