The European data collection platform
Collect actionable data through interactive and gamified experiences, and build meaningful relationships with your customers.
400+ brands use Qualifio across FMCG, media, sports, and more
Simplified data collection with an intuitive platform
CREATE
interactive marketing campaigns like quizzes, polls, games, and more
PUBLISH
them across all your digital channels
COLLECT
first-party and zero-party data to power your CRM
You build the campaigns, we’ve got your back
Not just a platform. A team of 70+ passionate people dedicated to your success.
Why choose Qualifio?
Stand out
Choose from 50+ interactive formats: quizzes, polls, tests, arcade games, gamified landing pages, and more.
“Qualifio’s wide range of interactive formats helps us keep our audiences engaged.”
Berenice Martell
IT Innovation Manager
@ Unilever
Stay agile
Start creating campaigns by yourself from day one; no technical skills are needed.
“Qualifio is fun and accessible; you can learn how to use the platform on your own in an hour.”
Victoire Augé
Digital Project Manager
@ Adopt
Collect actionable data
Identify your audience and understand their interests through the collection of first- and zero-party data.
“In total, for all our brands, Qualifio represents around 45% of our leads generated.”
Johannes Ørskov
Senior Marketing Automation Lead
@ Bonnier Publications
Integrate seamlessly
Push all your data to your tools (CRM, DMP, CMP, etc.); no data silos.
“With Qualifio, we can qualify more than 3 million subscribers in our CRM.”
Renaud Falys
CRM Project Manager
@ RTBF
And all of this,
100% GDPR COMPLIANT!
Our customers’ successes
16,000 program members in 3 months.
“Our goal is to fuel our reward program with fresh monthly campaigns that drive participation and reward engagement. We also plan to transform our loyal customers into ambassadors by encouraging user-generated content and offering exclusive benefits.”
50% newsletter opt-in rate.
“We want to have a real conversation with our consumers, not just show them ads. We want to tell them a story, and Qualifio is a great storytelling tool for that. It enables us to inspire and inform our target group, to give more depth to our main messaging.”
5-10% conversion rate.
“The conversion rate of our Qualifio contests lies between 5-10%. That means we gain 1,200-2,500 new print magazine subscribers out of 25,000 unique participations.”
10% of new prospects become customers.
“We aim to create campaigns that stand out and communicate as much as possible with our target audience, through social media and newsletters. The games we create with Qualifio each month help us do just that. We convert 10% of new leads from Qualifio into buyers.”
5.5 million users reached in one year.
“With Qualifio, we can increase the number of contacts in our database and improve their quality. When we launched the data capture program, we had zero contacts in our CRM. Today, in Italy, where we started the first pilot program, over 50% of our contacts come from Qualifio.”
Qualifio works with the tools you’re already using
Seamlessly integrate any of your systems: SSO, CRM, marketing automation, DMP, CMP, analytics, and beyond! Choose from our standard integrations or collaborate with our dedicated team for tailored solutions.
The latest data collection news
Success story
From one-time buyers to loyal customers: Adopt’s interactive marketing strategy
Read more
Frequently asked questions
What is a data collection platform and why is it important for marketing?
A data collection platform is a tool that enables brands to gather actionable insights from their audiences, such as demographics, preferences, and behavioral patterns. These insights can then be used to create personalised experiences, boost engagement and loyalty, and ultimately drive revenue.
How can Qualifio help collect first-party and zero-party data through interactive marketing?
With Qualifio, brands can generate engagement across multiple digital channels via quizzes, games, polls, contests, and over 50 other interactive formats, without any technical skills. These engaging interactive campaigns, combined with powerful forms and opt-ins, empower them to collect first-party and zero-party data in compliance with the GDPR, supported by comprehensive statistics and seamless integrations.
What are the main features of Qualifio’s data collection platform?
Qualifio offers a wide range of features to help brands collect and use audience data effectively:
- 50+ interactive formats, including quizzes, games, polls, instant wins, etc.
- Unlimited data collection and enrichment through powerful forms and opt-ins
- Seamless integrations with CRMs, email marketing and analytics tools
- Advanced segmentation and personalisation options within campaigns
- Real-time performance dashboards and reporting
- Flexible customisation to match your brand identity, fully white-labeled
These features make it easy to create engaging interactive campaigns while keeping data centralised, compliant and actionable.
Is Qualifio a GDPR-compliant and secure data collection platform?
Yes. Qualifio is fully GDPR-compliant and designed to help brands collect and manage data securely. The platform includes a GDPR Toolbox, which allows you to handle key compliance tasks such as managing consent, exporting or deleting participant data, displaying privacy notices, and tracking GDPR-related activity. These features make it easy to collect data responsibly while maintaining transparency and trust with your audience.
Where can I publish my Qualifio campaigns (websites, mobile apps, social media)?
Qualifio campaigns can be published across multiple channels, including your website, mobile apps and landing pages. You can then activate them through social media, email campaigns, and pop-ups. This flexibility allows you to meet your audience where they are, maximise participation, and unify data collection across all touchpoints.
Do I need technical skills to create and manage campaigns with Qualifio?
No technical skills are required. Qualifio is a self-service platform with a user-friendly interface that allows marketers to design, launch, and manage campaigns without coding. At the same time, advanced customisation options are available for those who want more control, and Qualifio’s support team is always available whenever you need guidance.
Interested in a demo of our data collection platform?
