<img src="https://qualifio.com/wp-content/themes/qualifio2021/cut/assets/images/logo_qualifio_orange_blue.png" alt="Qualifio"/>

<img src="https://qualifio.com/wp-content/themes/qualifio2021/cut/assets/images/logo_qualifio_orange_white.png" alt="Qualifio"/>

Blog

gami

Collecte de données

La gamification : pourquoi est-ce utile en marketing ?

<img data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;" /><noscript><img data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;" /><noscript><img data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;" /><noscript><img data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;" /><noscript><img data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;" /><noscript><img src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" />

par Felicity Still

data deprecation

Collecte de données

La dépréciation des données : comment s’en sortir

<img data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;" /><noscript><img data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;" /><noscript><img data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;" /><noscript><img data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;" /><noscript><img data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;" /><noscript><img src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" />

par Felicity Still

banner-blog-use-case-rtbf

Collecte de données

Qualifio au centre de la stratégie d’engagement de la RTBF

<img src="https://qualifio.com/wp-content/uploads/2021/12/anastasia-blog.jpeg" alt="" />

par Anastasia Babatzikis

google pair

Collecte de données

Présentation de Google PAIR : quel impact pour les marques et les annonceurs ? L’avis des experts

<img data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;" /><noscript><img data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;" /><noscript><img data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;" /><noscript><img data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;" /><noscript><img data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;" /><noscript><img src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" />

par Felicity Still

engage sports fans

L’engagement des fans dans le sport – perspectives et tendances dans un écosystème digital chargé

<img data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;" /><noscript><img data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;" /><noscript><img data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;" /><noscript><img data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;" /><noscript><img data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;" /><noscript><img src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" />

par Felicity Still

first party data

Collecte de données

Les données first-party : de quoi s’agit-il ?

<img data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;" /><noscript><img data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;" /><noscript><img data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;" /><noscript><img data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;" /><noscript><img data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;" /><noscript><img src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" />

par Felicity Still

banner-blog-use-case-swinkels

Collecte de données

Royal Swinkels Family Brewers : de l’instinct, aux données, aux actions

<img src="https://qualifio.com/wp-content/uploads/2021/12/anastasia-blog.jpeg" alt="" />

par Anastasia Babatzikis

sports industry

Analyse de match – sport et technologie : 3 tendances

<img data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;" /><noscript><img data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;" /><noscript><img data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;" /><noscript><img data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;" /><noscript><img data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;" /><noscript><img src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" />

par Felicity Still

media trends

Collecte de données

L’utilisation du contenu interactif : une des 4 tendances qui vont façonner l’avenir de l’industrie médiatique

<img data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;" /><noscript><img data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;" /><noscript><img data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;" /><noscript><img data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;" /><noscript><img data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" style="--smush-placeholder-width: 100px; --smush-placeholder-aspect-ratio: 100/100;" /><noscript><img src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" />

par Felicity Still

1
2
3
4
...
9