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google pair

Présentation de Google PAIR: quel impact pour les marques et les annonceurs? L’avis des experts

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by Felicity Still

engage sports fans

L’engagement des fans dans le sport – perspectives et tendances dans un écosystème digital chargé

<img alt="" data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" />

by Felicity Still

first party data

Collecte de données

Les données first-party : de quoi s’agit-il ?

<img alt="" data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" />

by Felicity Still

banner-blog-use-case-clarins

Collecte de données

Le marketing interactif et la collecte de données au service du « phygital » : le cas client de Clarins

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by Anastasia Babatzikis

banner-blog-use-case-swinkels

Collecte de données

Royal Swinkels Family Brewers : de l’instinct, aux données, aux actions

<img alt="" data-src="https://qualifio.com/wp-content/uploads/2021/12/anastasia-blog.jpeg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://qualifio.com/wp-content/uploads/2021/12/anastasia-blog.jpeg" alt="" />

by Anastasia Babatzikis

sports industry

Analyse de match – sport et technologie : 3 tendances

<img alt="" data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" />

by Felicity Still

media trends

Collecte de données

L’utilisation du contenu interactif : une des 4 tendances qui vont façonner l’avenir de l’industrie médiatique

<img alt="" data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" />

by Felicity Still

data collection strategy

Votre stratégie data en 4 étapes: de la collecte de données à la fidélisation client

<img alt="" data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img alt="" data-src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://qualifio.com/wp-content/uploads/2021/12/felicity-blog.jpg" alt="" />

by Felicity Still

blog-lolaliza

Collecte de données

Communication en continu et personnalisation : la base de la stratégie digitale de LolaLiza

<img alt="" data-src="https://qualifio.com/wp-content/uploads/2021/12/anastasia-blog.jpeg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img src="https://qualifio.com/wp-content/uploads/2021/12/anastasia-blog.jpeg" alt="" />

by Anastasia Babatzikis

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