Success Story: Vlan links print and digital to reach more customers
Vlan is connecting paper to the web to attract more readers and advertisers.
The Vlan Group is a long-standing free weekly Belgian newspaper and classified ads media. Their products are available on paper as well as on digital supports such as job posting websites, real estate listings or car classifieds. The group is anchored in the accessibility of local, regional or thematic information and relies on advertising and subscription packages as their primary sources of income.
“Our main challenge lies in the interactions that can be created between paper and digital supports. Our different titles have a distribution of more than 2 million copies every week, so they are a great opportunity to accompany our readers towards effective digital solutions.”
— Gérald mairesse, Innovation & Business development manager