August has reached its end, and summer is drawing to a close. This month was full of amazing interactive campaigns that captured the thrill of the back-to-school season while making the most of the last days of summer.
From a fun fairytale-themed quiz to a sweet-infused wheel of fortune, these campaigns were all about connecting with audiences and collecting valuable first-party and zero-party data.
Are you ready? Let’s dive into the best campaigns of August!
1. Haribo’s engaging wheel of fortune
Starting a new school or work year can be both exciting and challenging. To help make the transition a little sweeter, Haribo decided to launch a fun wheel of fortune.
How did it work? Participants had to buy a pack of Haribo sweets, enter their unique code, and fill out a form with their postal address. And after spinning the wheel, the lucky winner had the chance to win cinema tickets for the entire family!
The campaign not only boosted the brand’s sales but was also an excellent way for them to connect with their audience.
2. LolaLiza’s denim swap & match
August was all about brands spoiling their audiences, and LolaLiza also hopped on the trend with a swap & match game launched on their social media and app to collect new leads and boost their sales.
To participate, players had to match as many denim clothes as possible to try to get the highest score. And to top things off, everyone was a winner! Every participant received an eight-euro discount on their next purchase, while one lucky winner won an entire denim collection valued at €500.
3. Eurocommercial’s back-to-school jackpot
What’s a back-to-school season without some last-minute shopping? To celebrate the start of a new school and work year, Eurocommercial launched an exciting jackpot contest at their Val Thoiry shopping centre.
Participants simply activated the machine to see if they’d won a €200 voucher to spend at any store in the mall. This campaign not only boosted their sales but also helped the centre gather valuable newsletter sign-ups and phone communication opt-ins.
4. MyOrigines’ sporty personality test
As summer comes to a close, many are looking for new activities to start the season on a high note. And what about trying out a new sport? MyOrigines decided to help their beauty lovers discover their sports matches by launching a unique personality test.
Participants had to answer a series of beauty-related questions to find out which sport was made for them! Lucky winners also had the chance to win sets of products matching their needs based on their results.
This was a great way for the brand to engage its audience while collecting newsletter opt-ins.
5. CA Osasuna’s rival quiz
Keeping fans engaged outside of the stadium can be challenging for football clubs, so finding creative ways to retain and connect with supporters is key. That’s why CA Osasuna launched a unique quiz before one of their matches.
Fans had to answer questions about the club’s opponent for a chance to win one of Osasuna’s home jerseys. This fun initiative not only engaged their fans but also helped the club gather valuable data, like email addresses.
Are you curious about how football clubs can keep their fans engaged and retain their loyalty?
Check out how the Clermont Foot 63 boosted fan engagement and retention with a strategy centred around an interactive rewards program designed to strengthen fan relationships.
