Who said there was nothing going on during the summer? Brands continue to create amazing data collection and engagement campaigns to stay connected with their communities. Want to discover the 5 interactive marketing campaigns that caught our attention in July? Read on!
PcComponentes summer campaign
To maintain their audience engaged over the summer and boost sales, PcComponentes, Spain’s leading technology e-commerce site, decided to launch a campaign in two parts:
- First, they created an anonymous catcher game (practical to attract as many people as possible) and challenged participants to score a minimum of 10 points;
- Then, participants who scored more than 10 points were eligible to take part in an identified instant win (to collect data), where they could win products and thousands of vouchers worth €100.
The campaign was launched during the PcDays, a week of deals and discounts that the e-commerce site is celebrating for eight years!
Biotherm’s fragrance contest
Biotherm decided to ask their consumers which fragrance they would like to win. Consumers could choose their favourite fragrance by clicking on an image. Then, they had to fill out a form with their details: first name, last name, email, date of birth, city, etc. An excellent contest for getting to know consumers’ preferences better and offering them a great gift in return.
Metro’s Barbie contest
You’ve probably all heard about the success of Greta Gerwig’s latest movie, Barbie. Metro newspaper decided to surf the news and make their article more interactive by including a contest in it. In collaboration with Cinenews, they offered readers the chance to win 2 tickets to the film’s premiere. All they had to do was fill out a form, answer a tie-breaker question and hope to be the lucky winner!
FFF’s summer camp form
The French Federation of Football (FFF) organises summer football camps for children of all levels and ages. The camps are very popular and hosted in a prestigious location. The FFF wanted to be able to issue a personalised document at the end of the summer camp, attesting to the children’s attendance and progress, so they decided to use Qualifio.
They created a “performance report” using a Qualifio form, making life easier for the summer camp trainers (to send or print) while being able to record the necessary information in their database at the same time.
Lipton’s fresh memory
Lipton challenged consumers to play a memory game and find all the matching pairs of cards as quickly as possible for a chance to win a trip for three people or Lipton’s goodies! To design this campaign, Lipton asked for the help of our talented Studio team, and we love the result.
If you’re looking for creative and original campaign ideas to engage your customers during this summer, check out our article “The best summer marketing campaigns to launch for your brand”. We’ve gathered a lot of different ideas to make your brand stand out!
