Our top 5 interactive marketing campaigns of November
You know the formula now 😉 The end of the month means we’re going to spoil you with a ton of inspiration from our users. So get your monthly dose of inspiration before the Christmas carols, trees, and lights invade us!
1. RTBF’s World Cup loyalty program
The French-speaking Belgian public broadcaster RTBF wanted to mark broadcasting the World Cup by doing something big. So they’ve launched a campaign that will last throughout the whole tournament and feature over 15 games (penalty, quizzes, team selector, etc.), with many opportunities to win great prizes.
The concept is the following: participants join the program and play different games to earn points. Every time they take part in a game, they earn points. The more points they earn, the more chance they have to win a Samsung TV or jerseys signed by The Red Devils!
This campaign is a perfect mix between interactive marketing and loyalty, allowing the RTBF to drive traffic on their website and make readers consume content on their channels.
Want to leverage another big event with interactivity like the RTBF have done and drive traffic to your channels? Contact us now, and let’s see what we can create together!
2. Sandaya’s eco-catcher
With this catcher game, Sandaya is bringing a little bit of sun to this gloomy November weather! Sandaya is a group with 4 and 5-star campsites across Europe. They challenged their audience to help their mascot Koolaya to save the biosphere. To do so, participants had to catch as much rainwater as possible and avoid the leaves. The prize for the winner? A weekend in one of their campsites!
Pssst! In case you missed it, you can now easily create on your own the catcher game in Qualifio, thanks to our new “advanced formats” add-on. More info here.
3. “Win your energy bill” with NESCAFÉ
This is probably one of the best gifts a brand can give to its audience right now! 😉 To be one of the five lucky winners, participants had to follow three easy steps:
☕Buy a product from the NESCAFÉ soluble range
🧾Upload their receipt
🧩Play the puzzle game
The five participants who rebuilt the puzzle the fastest were the winners!
To increase this campaign’s visibility, NESCAFÉ shared it via a banner on the website of the cooking program Dagelijkse kost.
4. Klorane’s personalised diagnosis
Personnalisation is a must-have in digital marketing, and we recently discussed this with Koen Baltussen, CRM & website marketeer at Swinkels. With this online diagnosis tool, Klorane is responding to their consumers’ expectations in terms of personalisation.
This diagnosis is aimed at people suffering from hair loss. By answering a few questions, participants can find out which hair care routine best suits their needs. They then can complete their diagnosis with a purchase on Klorane’s website.
5. NAT™ couponing campaign
Sometimes you don’t have to make things too complicated to achieve your goals. How can you promote your products while making your consumers happy and collecting qualitative data?
Well, NAT™ found the solution: a couponing campaign. Nestlé’s children’s snack brand decided to give away coupons to consumers to promote their new honey-flavoured and chocolate and hazelnut flavoured cereals. To receive a coupon, all they had to do was fill out a form (perfect for collecting first-party data) and check their mailbox!
Want to discover other inspiring campaigns created by our users?
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