Our 5 favourite interactive marketing campaigns of November

November is a month of contrasts: cosy winter vibes on one hand, and the rush of Black Friday on the other. It is also the time of year when brands get inventive, using interactive campaigns to engage and connect with their audiences.

This month, we’ve seen everything from fun personality tests and quizzes to wheel of fortune and games. These campaigns prove that gamification isn’t just entertaining but also is a smart way to connect with audiences while collecting valuable first-party and zero-party data.

Wondering which campaigns stole the spotlight this month? Let’s take a closer look at our 5 favourite interactive campaigns from November and discover what made them stand out.

1. Find your signature fragrance with Valentino’s personality test

Valentino’s latest campaign is a great example of how interactive marketing can combine creativity, gamification, and data collection. By inviting participants to discover which Born in Roma fragrance reflects their personality, the campaign turns a simple personality test into an immersive brand experience.

Participants had to take the test and provide their information to access their personalised result. And that’s not all! They were also encouraged to visit a pop-up store and claim a free sample of their ideal fragrance after showing their test results. 

What makes this campaign stand out:

• Gamified content that engages audiences
• Personalised experiences that create meaningful connections
• Rewards that motivate participation and connect online engagement with offline activation

2. FC Groningen’s Black Friday wheel of fortune

FC Groningen kicked off Black Friday with a fun interactive wheel of fortune. Fans had the chance to win an exclusive training experience by spinning the wheel, turning a simple game into an exciting way to connect with the club.

To participate, participants had to fill out a short form providing information such as their email addresses and date of birth and had the option to opt in to the club’s newsletter.

This campaign demonstrates how gamification can transform seasonal promotions into engaging experiences, keeping the audience excited while allowing brands to collect valuable data for future campaigns.

3. Embrace the winter spirit with STIB’s interactive memory game

STIB, the public transport operator in Brussels, made the season even more exciting with a playful memory campaign. To celebrate the return of the city’s Christmas market, participants were invited to test their memory skills for a chance to win exclusive prizes.

Lucky winners could enjoy duotickets for the ice skating rink or the Ferris wheel, offering a unique way to experience the festive magic of Brussels with friends or family.

The campaign is a great example of how gamification and seasonal themes can turn simple interactions into fun, memorable experiences while helping brands boost their data collection.

4. Klépierre’s Black Friday slice it! game

Klépierre’s shopping centre, Bruuns Galleri, made this year’s Black Friday weekend unforgettable with their “slice It!” game that combined speed, strategy, and the thrill of winning big. 

Participants had just 20 seconds to slice as many objects and logos as possible while avoiding coffee cups, with every successful slice bringing them closer to the ultimate prize: 5,000 DKK to spend at Bruuns Galleri.

Joining the game was simple. Participants had to fill out a short form and opt in into the Bruuns Galleri newsletter. This not only allowed players to participate but also helped the centre collect valuable first-party data for future marketing campaigns.

5. Become a part of something special with Kiehl’s form

There’s something exciting about getting access to something before everyone else. That’s the feeling Kiehl’s captured with their pre-Black Friday form campaign last month, designed to boost sign-ups to the Kiehl’s Club.

For three days, club members enjoyed early access to Black Friday offers. No countdowns, no rush, no “limited stock” pressure. Just a calm, exclusive head start for those who chose to join the community.

And more than just early sales access, membership comes with a lot more perks (such as a welcome discount, birthday surprise and more), which makes being part of the club genuinely rewarding.

This campaign is a perfect example of how value-driven experiences can build loyalty and drive conversions, showing that when people feel appreciated, they’re more likely to engage and stay connected to the brand.

Do you want to find out which event you can leverage for your next marketing campaign? Download our 2026 marketing calendar now! With over 380 key dates and campaign inspirations, you’ll be ready to plan the rest of the year like a pro 🏆