Dear May,
You brought a lot of emotion, sunny days, and great moments. From Mother’s Day celebrations to the first beats of festival season and more, you were filled with opportunities for brands to engage their audience and collect valuable first-party and zero-party data.
And the least we can say is that our users rocked it! Whether it was with a summer road trip calendar, a fun wheel of fortune or a heartfelt e-card, they turned May into a month of creativity and strong performance.
So let’s get right to it and explore our five favourite interactive campaigns from this month!
1. RTBF’s summer road trip calendar
Who needs a plane ticket when your summer adventure can start with a click? To build excitement for the festival season, RTBF launched an engaging digital road trip calendar on their reward program!
Every three days, participants stopped at a new destination and faced a new fun challenge: quizzes about festival artists, hidden object games, thrilling obstacle runs and much more! With exclusive prizes like festival tickets and VIP experiences at the upcoming GT racing event on the line, the campaign not only boosted engagement but also drove new subscriptions to their rewards program.
2. My Jewellery’s e-card love note
Who says grand romantic gestures need to be complicated? 💌 To celebrate Mother’s Day, My Jewellery decided to launch a unique e-card campaign inviting participants to surprise their moms or a special someone with a personalised love note.
How did it work? Participants had to choose their favourite card design, write their message, and could send it directly to their loved one by adding their email address. Recipients were also invited to return the gesture and send their own love note.
This was a clever way to boost engagement and create meaningful connections while collecting opt-ins and first-party data.
3. Geneva airport’s football memory game
Football fever was in the air as excitement built for the UEFA Women’s Cup 2025 in Geneva. Ahead of the tournament kicking off this July, Geneva airport launched a fun and interactive memory game that challenged participants to find pairs of participating country flags.
Players who successfully matched all the flags earned a chance to win two tickets to a tournament match. Beyond driving engagement, the campaign also helped Genève Airport collect valuable data including emails, postal addresses and newsletter opt-ins.
4. NRJ’s hits battle
What better way for a radio station to engage listeners and expand its audience than by putting them in control of the playlist? This month, NRJ invited music lovers to take center stage and shape the May hit list with our interactive battle.
Participants voted for their favourite songs to create the ultimate playlist. The best part? The final hit list will broadcast live in June, delivering a special moment shaped directly by the audience!
This was also a great way for NRJ to collect data about their listeners’ preferences, helping the station tailor future broadcasts with more relevant content while connecting with their audience through a different digital channel.
5. Fitness Park’s sporty wheel of fortune
To attract new fitness enthusiasts and grow their community, Fitness Park launched an interactive wheel of fortune exclusively for the non-club members.
Participants had to fill out a form and opt-in to the newsletter to access the campaign in order to spin the wheel with a 100% chance of winning. Every spin rewarded players with exciting prizes ranging from a free trial session for two and a one-week pass to branded goodies like sport bags, shakers, and towels.
This campaign not only helped the brand expand their database but also attracted potential new members.
Do you want to find out which event you can leverage for your next marketing campaign? Download our 2025 marketing calendar now! With over 400 key dates and campaign inspirations, you’ll be ready to plan the rest of the year like a pro 🏆
