Our 5 favourite interactive marketing campaigns of October
October has come to an end, leaving behind a month filled with creativity, seasonal spirit, and memorable interactive marketing campaigns. From the thrills of Halloween to celebrating milestones and showcasing cultural highlights, brands had plenty of opportunities to connect with their audiences.
From gamified quizzes to interactive landing pages, October’s campaigns proved that engagement thrives when brands combine fun, imagination, and seasonality. These initiatives not only left a lasting impression on their audience but also helped the brands collect valuable first-party and zero-party data.
Curious to see which campaigns stood out? Let’s explore our top 5 picks from October and discover what made them so effective!
1. Foodlovers’ pumpkin maze muncher
For Halloween, Foodlovers by Nestlé delivered a spooktacular dose of creativity with an interactive maze muncher. Participants had to catch as many brand logos as possible in the maze while dodging ghosts for a chance to win Halloween gift baskets filled with delicious treats, new products, and a few surprises from the group’s brands.
The campaign not only embraced Halloween’s playful atmosphere but also helped Foodlovers boost engagement and reinforce brand presence during a peak seasonal moment. On top of the interactive experience, it also helped the brand collect valuable data and newsletter opt-ins, turning a seasonal activation into a strategic opportunity.
A great example of how gamification can help brands achieve their objectives.
💡 The maze muncher is part of our advanced format add-on, a collection of ready-to-launch skill and arcade games that are easy to set up and require no technical expertise.
2. Reale Seguros’ spooky jackpot
Reale Seguros, one of Spain’s leading insurance companies, decided to boost their audience engagement and reward them by launching a Halloween-themed jackpot campaign.
How did it work? Participants simply had to activate the slot machine to find out whether they had won a €100 fuel card. For a second chance to play, participants were invited to fill in a short form with information such as their email addresses, phone number and their Reale agency.
A simple, fast and interactive initiative that boosted brand visibility and participation, while helping Reale Seguros collect valuable data for future communication.
💡Instant-win formats are always efficient: they’re easy to build, fast to launch, and instantly engaging. Participants get their results on the spot, which keeps excitement high and makes the experience feel fun, dynamic, and rewarding.
3. Radio Canada’s interactive Halloween landing page
To promote OHDio, Radio-Canada’s free audio streaming platform, the brand launched an interactive Halloween-themed landing page. The idea was to encourage visitors to explore the platform through three playful games inspired by OHDio’s audio universe.
The first game was an interactive personality test, where every choice could save or doom the player. Set on Halloween night, the story followed a risky bet that placed the participant at the centre of a spooky adventure.
The second game was a quiz inspired by one of their hosted podcasts, focusing on haunted places, mysterious sightings and urban legends. All answers were based on real facts or well-known stories, adding an authentic twist.
To complete the experience, the campaign offered a timed puzzle challenge with three levels, each to be completed in 60 seconds. At the end, players unlocked fun facts about candy!
A fun, diverse, and immersive experience that entertained users while guiding them through OHDio’s world, with each game highlighting a specific podcast and including a CTA redirecting players to the corresponding page.
4. Mondial Relay’s celebratory wheel of fortune
To celebrate the milestone of 9,000 lockers across France, Mondial Relay partnered with Carrefour to launch a fun and engaging instant-win wheel of fortune campaign. Participants had to spin the wheel after filling out a quick form, for a chance to win prizes ranging from gift cards worth €25–€200 to one year of free grocery shopping at Carrefour.
A quick-to-launch, interactive campaign that allowed Mondial Relay to engage their audience while collecting valuable data and newsletter opt-ins.
5. Province de Namur’s movie puzzle
The Province de Namur invited participants to put their puzzle-solving skills to the test with an engaging interactive challenge. Players had to complete the puzzle as quickly as possible with a minimum number of moves for a chance to win 2 tickets to a screening of their choice at The Extraordinary Film Festival 2025, taking place from November 6 to 9 in Namur.
To complete their participation, users filled out a short form with their information and had the opportunity to opt in to the province’s newsletter.
This was a great way to engage and foster a closer connection with their audience while encouraging them to discover the festival.
Do you want to find out which event you can leverage for your next marketing campaign? Download our 2026 marketing calendar now! With over 380 key dates and campaign inspirations, you’ll be ready to plan the rest of the year like a pro 🏆
